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Kevin Feige Upped to Chief Creative Officer of Marvel

The move puts the overall creative direction of the studio's storytelling and content creation across mediums, including publishing, film, TV, and animation, under the executive.
Kevin Feige   |   Chris Delmas/AFP/Getty Images
The move puts the overall creative direction of the studio's storytelling and content creation across mediums, including publishing, film, TV, and animation, under the executive.

In a reflection of his growing authority, Marvel president Kevin Feige has also been named the company’s chief creative officer, Disney announced Tuesday. The move puts the overall creative direction of Marvel’s storytelling and content creation across mediums including publishing, film, TV and animation under Feige.

In addition, Marvel TV and Marvel Family Entertainment, which produces animation, are also moving under the Marvel Studios banner, which Feige runs. Marvel has had separate heads running its film, television, publishing and other divisions. The new title for Feige places creative oversight under the veteran executive. He will continue to report to Walt Disney Studios co-chairman and chief creative officer Alan Horn and co-chairman Alan Bergman.

The consolidation has been coming for some time. Marvel Entertainment’s chairman Ike Perlmutter had been moved away from any film input after Feige threatened to leave in 2015. And while Marvel’s TV shows on ABC have been consistently underwhelming, and its Netflix slate of shows cratered, Feige this summer took charge of the new slate of shows that will be appearing on Disney+. Those series will be tied to the wildly popular cinematic universe on which Marvel and Disney have been surfing on in recent years.

(It is unclear what this new structure means for Marvel's current head of TV, Jeph Loeb.)

Changes on the publishing side, the silo which feeds the screened entertainment side, highlight the shift. Dan Buckley will continue as president of Marvel Entertainment, still overseeing publishing’s creative and editorial drive while now reporting to Feige. But Buckley’s duties relating to publishing operations, sales, creative services, games, licensing and events will see him reporting to Perlmutter, who remains chairman.

For the time being, Marvel Entertainment’s creative leads remain the same. Sana Amanat, vp content and character development; CB Cebulski, editor-in-chief and head of global editorial; and Stephen Wacker, vp creative and content development, will continue to report to Buckley. Joe Quesada, executive vp and creative director of Marvel Entertainment, also reports to Buckley.

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