9:00am PT by Graeme McMillan
Marvel Launches Multiplatform 'Super Hero Adventures' Preschooler Program (Exclusive)
Marvel Entertainment is targeting the fans of tomorrow with Marvel Super Hero Adventures, a brand-new multiplatform program centered around an animated series intended to introduce the Marvel Universe of heroes and villains to a preschool audience.
The short-form animated series will begin this fall, with each three-and-a-half-minute episode teaming Spider-Man with another Marvel hero to teach the benefits of friendship, co-operation and heroism. Characters set to appear in the first 10-episode run include Thor, Hulk, Captain America, Black Panther and Ms. Marvel. (Both the specific launch date and platforms on which the series will appear are to be announced at a later date.)
The animated series will be accompanied by a number of early reader chapter books from Marvel Press, beginning this month with Deck the Malls!, a team-up between Spider-Man and Spider-Gwen — the Gwen Stacy of an alternate reality, who also has spider powers; don't ask — written by MacKenzie Cadenhead and Sean Ryan, with art by Derek Laufman. Three more chapter books are scheduled for the initial wave of the campaign, which continues through 2018.
Additionally, the property will launch a line of Super Hero Adventures-inspired merchandise in October, during "Marvel Mania," a coordinated push of the Marvel brand among retailers, such as Target, Walmart and Toys-R-Us. A number of manufacturers will be producing Super Hero Adventures products, including Hasbro, Jakks Pacific, Jay Franco and Mad Engine. The program is already scheduled to expand in spring 2018.
"Marvel storytelling and characters engage parents and fans around the world, and now preschoolers have the chance to experience the fun and excitement of the Marvel Universe," Marvel licensing senior vice president Paul Gitter said in a statement. "Marvel is a brand for fans of all ages but particularly by preschoolers and trusted with preschool parents. Since our characters are inspiring, heroic, responsible and brave, the new products are the perfect way for preschoolers to celebrate their passion for Marvel in their daily lives."
Marvel Entertainment president Dan Buckley added, "We are delighted to bring Marvel Super Hero Adventures to life across multiple divisions of Marvel Entertainment. The program and content that the teams have developed is smart, inspiring and will reach a whole new generation of Marvel fans."