As the My Little Pony movie trots into production, the official logo for the Hasbro animation has debuted.

It has everything you could want from an MLP logo: bubble letters, sparkles, hearts and, to top it all off, a rainbow.

Emily Blunt, Kristin Chenoweth, Uzo Aduba, Liev Schreiber and Michael Pena will voice new characters for the film, while My Little Pony: Friendship Is Magic's "Mane 6" actors such as Tara Strong and Ashleigh Ball, among others, will voice the core Pony herd in the big-screen adaptation. 

The My Little Pony movie is slated to hit theaters Oct. 6, 2017.

See the logo below.