Netmarble Unveils 'The King of Fighters,' 'Tekken' Franchise Crossover

The King of Fighters All Star  Publicity - H 2019
Courtesy of Netmarble Corp.
"We're building toward the ultimate mashup game," producer Travis Marshall tells THR.

Mobile game company Netmarble on Thursday unveiled a new update to The King of Fighters ALLSTAR, the latest installment in the long-running role-playing battle tournament series from Japanese-Chinese publisher SNK, which will introduce characters from Bandai Namco's arcade fighting title Tekken 7. The crossover was announced during a Twitch live stream.

Fighting game streamer "Maximilian Dood" Christiansen and Tekken producer and commentator Mark Julio explained that this will be a global release, aimed at all markets for Netmarble's mobile beat-'em-up title. Following a trailer featuring characters engaged in intense fights in fiery environments, Julio highlighted his own history with the franchise and said that he started playing Tekken at arcades when he was younger, eventually going on to play in competitive tournaments.

"We’ve been trying to make one of the best games on mobile, so part of that is giving fans what they want and it’s kind of a staple in fighting games to do these crossovers," game producer Travis Marshall tells The Hollywood Reporter. "This is a content update which will elevate the game with more characters to use across all the game modes. All the moves are straight from the Tekken games, so we're really recreating Tekken 7 in our beat-'em-up world."

Both Tekken and The King of Fighters are popular titles abroad, but the former has a slightly larger audience stateside, something Marshall hopes will bring more Western audiences to the game. "We've noticed that Tekken is a little more well known than The King of Fighters in the U.S., so we're hoping that this will allow [the game] to stretch further its reach in terms of who's playing it and bring in new audience members who are going to stay around for a long time," he says.

Marshall says that the Tekken update is "super nostalgic of the '90s beat-'em-up games" that he grew up playing, such as Golden Axe, Teenage Mutant Ninja Turtles, the Simpsons arcade game, Streets of Rage and Final Fight.

"We're building toward the ultimate mashup game," says Marshall, noting that this is the first of many franchise collaborations slated for the future of The King of Fighters ALLSTAR

The Tekken update will be available Tuesday.