New 'Transformers' Promo Campaign Ramps Up Alien Paranoia (Video)

A website hints at events between 2011's "Transformers: Dark of the Moon" and this summer's "Age of Extinction," setting up the new status quo for Michael Bay's toy franchise.
Paramount Pictures

For those wondering why trailers for this summer's Transformers: Age of Extinction appear to begin in a world in which Optimus Prime and the other robots in disguise have gone into hiding, a new campaign promoting the movie reveals why -- and asks fans to get involved to ensure they stay underground.

A new website,, and related video (below) reposition the events of Transformers: Dark of the Moon as a 9/11-scale event that has resulted in a traumatized humanity and left the world "on high alert [as] the threat of the Transformers lingers on." The video ends with the banners "Stay Alert, Be Vigilant, Keep Earth Human" and directs viewers to call a toll-free 855 number if they "see something."

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At the website, there are newspaper reports of Transformer appearances across the globe as well as a slowly unfolding narrative of governments around the world passing anti-Transformer legislation in light of growing concern over the presence of the giant robots. It's a good thing that said giant robots also can be in disguise, because it's very clear that they're not welcome on Earth anymore -- until the start of the next movie, at least.

Directed by Michael Bay, Transformers: Age of Extinction opens June 27.