New York Comic Con to Expand Outside Javits Center

New York Comic Con Poster Key Art - P 2016
<p>New York Comic Con Poster Key Art - P 2016</p>   |   Francis Manapul/DC Entertainment
ReedPOP's Lance Fensterman says that making the annual pop-culture show a citywide event is "a big goal."

With attendance growing to rival Comic-Con International's annual San Diego gathering in recent years, the East Coast's New York Comic Con is set to expand further this year, with organizers ReedPOP suggesting that the show will go beyond its traditional Javits Center home this fall.

"I really want to get New York Comic Con all over the city," ReedPOP's global senior vp Lance Fensterman told ComicBook.com. "We really want to take a big step forward in kind of growing outside of the Javits Center, because that's the only place we can grow. But really taking that event much more citywide is a big goal."

The reason for the expansion, according to Fensterman, was simply necessity. "There's such a demand for tickets that we can't satisfy," he told the site. "We want more people to be able to enjoy the show. For those people that are at the show, we want more content. More stuff for them to do. More of what they crave and love. Our canvas is pretty packed right now if our canvas is just the Javits Center."

The planned expansion builds on ReedPOP's existing citywide New York Super Week, launched in 2014, which schedules a number of NYCC-friendly events throughout New York in the week leading up to the convention itself.

"We've been chipping away at that, with some success," Fensterman said about the Super Week events. "Being in Hammerstein Ballroom and programming content there, great."

Growing NYCC comes at a cost, however; in order to free up the resources for the expansion of Comic Con, Special Edition: NYC, a companion show held in June that is more specifically targeted toward comic books, will be shuttered after just two years.

This year's New York Comic Con is set to run Oct. 6-9, with Super Week events scheduled to begin Oct. 3.