'Oz the Great and Powerful' Trailer Sweeps James Franco to Mila Kunis and Michelle Williams (Video)

Now more than 110 years since first casting his magic in L. Frank Baum's novel, and over 70 since he first appeared on screen, the Wizard of Oz's origin story will finally be unveiled.

VIDEO: The Cast and Crew of 'Oz the Great and Powerful' on Bringing Back the Legend

The first trailer for Disney's epic fantasy prequel, Oz the Great and Powerful has finally hit the web, after a first teaser look was debut last July. Like the original Judy Garland-starring film, the movie starts in black and white during scenes in Kansas, and then takes on fantastical, colorful visuals once the protagonist is swept to the fantasy land of Oz.

This time, though, Dorothy is nowhere to be seen; the focus is on the Wizard. A bit of a plains con-man using sleight of hand tricks to make his living, a tornado takes him to a land beyond dusty earth. There he finds three witches, played by Mila Kunis, Rachel Weiss and Michelle Williams -- and unimginable wealth.

VIDEO: The Cast and Crew of 'Oz the Great and Powerful' on Fan Reaction

But he'll have to conjure up some real magic to defeat the wicked witch to earn the vault of gold.

The film hits theaters in March.