'PUBG Mobile' Passes 100 Million Downloads
PlayerUnknown's Battlegrounds Mobile (PUBG Mobile) has passed 100 million downloads within its four months on the App Store and Google Play. The mobile version of the online multiplayer battle royale game was first released on March 19.
Chinese conglomerate Tencent, through its gaming division Tencent Games, partnered with PUBG Corp. for the mobile version of the game, a free version of the popular PC title that sells for $29.99 on Steam and Xbox Live.
Heat Vision breakdown
PUBG Mobile was the most downloaded mobile game in more than 100 countries during its first week of availability in March and boasts more than 14 million daily users. This data excludes key Asian markets such as China, Japan and Korea.
PUBG Mobile experienced a major revenue boost of 365 percent after its June unveiling of the Royale Pass, a monetization system that allows players to compete in daily and weekly missions to unlock in-game rewards.
Meanwhile, PUBG's biggest competitor, Fortnite, has still grossed more revenue across the board, despite PUBG having more mobile downloads. This is due in large part to PUBG being available on both Apple and Android devices, whereas Fortnite is only on the Apple App Store (a beta version of the game for Android was released last week).
A recent report by SensorTower showed that Fortnite had grossed over $100 million in its first 90 days on mobile, while PUBG Mobile has pulled in $30 million as of July. Tencent backs both games.
by Graeme McMillan
by Aaron Couch
by Scott Roxborough
by Rania Aniftos, Billboard
by Lesley Goldberg