'Red Dead Redemption 2,' 'Black Ops 4' Lead Record October Sales
October delivered a big month for the video game industry as the release of two major titles buoyed sales for Xbox One and PlayStation 4.
Activision and Treyarch's Black Ops 4 and Rockstar's Red Dead Redemption 2 helped shatter previous video game spending records in the month, according to the NPD Group. Spending was up 73 percent year over year, coming in at $1.5 billion, the highest for any October since NPD first started tracking the video game industry in 1995.
Heat Vision breakdown
Black Ops 4, which was released Oct. 12, is already 2018's best-selling game and is the second-highest seller over the past 12 months, topped only by last year's Call of Duty: WWII. Black Ops 4's October dollar sales represent the eighth highest in history.
Meanwhile, Red Dead Redemption 2 — which scored the biggest opening weekend in entertainment history with $725 million when it was released Oct. 26 — is 2018's second-best-selling title. In addition to being released two weeks after Black Ops 4, Rockstar is also yet to launch its Red Dead Online service, which will undoubtedly generate more revenue for the game. However, it seems likely that Black Ops 4 will be the year's best-seller.
On the hardware side, spending in October grew 26 percent year over year to $300 million. Both Xbox and PlayStation saw significant gains, likely helped by Black Ops 4 and Red Dead Redemption 2 being made available on both consoles.
For the year to date, hardware spending has increased 19 percent to $2.7 billion, driven by gains for the Xbox One, PlayStation 4, and NES and SNES Classic consoles.
Sony continues to be the dominant console this generation as PlayStation 4 was October's best-selling hardware platform in both units and dollars sold, and PlayStation 4 hardware unit sales achieved an all-time October high for the platform. In October, PlayStation 4 unit sales reached the highest mark for any PlayStation hardware platform in that month since PlayStation 2 in 2002.
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