Spider-Man Named 'Earth Hour' Ambassador

The Marvel superhero gets involved in the March 29 environmental event as part of the promotional push for 'The Amazing Spider-Man 2.'

For many, Spider-Man is a relatively low-impact superhero. While Superman, Iron Man and the Avengers regularly face off against threats to humanity, Spider-Man tends to deal with threats to New York City. With The Amazing Spider-Man 2 nearing release, however, the character is stepping up and trying to save the world.

As part of a promotional partnership with the World Wide Fund for Nature's Earth Hour, Spider-Man has been named as the event's "first Superhero Ambassador." The announcement was made today to accompany the launch of Earth Hour Blue, a crowdsourcing platform to support environmental projects.

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Offering some real-world support to the fictional superhero, Andrew Garfield, Emma Stone and Jamie Foxx -- all of whom appear in this summer's follow-up to The Amazing Spider-Man -- are joining Amazing Spider-Man 2 director Marc Webb in promoting the March 29 event.

"I'm proud Spider-Man is the first Superhero ambassador for Earth Hour because he shows we can all be superheroes when we realize the power we all have," Garfield said in a statement, a message echoed by Webb's comment: "Earth Hour is a movement full of superheroes -- people harnessing the power of the crowd to inspire change for the good of the planet. Imagine the possibilities when we come together and do more."

You can learn more about Earth Hour here.