2:39pm PT by Graeme McMillan
Spotify Partners With Archie Comics for Animated Series
Archie Comics has teamed with Spotify to bring the adventures of the crew from Riverdale to a new audience, adapting the comic book series into video that will be streamed on the music platform.
The six-episode video series is being adapted from the 2015 reboot of the classic comic book characters by Mark Waid and Fiona Staples, with the translation between media being handled by Madefire, the motion comic publisher that has previously handled similar projects for Marvel and DC Entertainment. Each episode of the new series will cover one issue of the comic book series.
“Archie has always been about trying to find new ways to get comics to fans and readers,” Archie Comics publisher/CEO Jon Goldwater said in a statement. “And when the opportunity to work with Spotify arose, it was a perfect match. Being able to reposition these modern classics for new readers in this unique, motion comic format makes perfect sense and we can’t wait for fans to experience these beloved Archie stories in a new way.”
The announcement comes a day ahead of former Conde Nast Entertainment executive Dawn Ostroff’s first day as the new chief content officer for Spotify, a move seen as a sign that the platform is getting more serious about original video content just a year after it ramped down production on a number of series.
Spotlight Archie: The New Riverdale is available to view right now.