Shouldn't the New 'Star Wars' Trailer Be Out by Now?
For a glorious, shining instant, it seemed as if the wait for new Star Wars was almost over.
A tweet from ABC's Good Morning America on Monday morning — featuring a gif from Star Wars: The Force Awakens and reading, "Alright, see you tomorrow!" — accidentally got fans very excited, with many taking the combination of the two elements as a sign that GMA was teasing a new trailer for this December's Star Wars: The Last Jedi. That wasn't the case, however, as the show's social media producer had to announce, disappointing the internet in the process. But the entire misfire did raise one important question: Shouldn't there be a new Last Jedi trailer by now?
Heat Vision breakdown
There are a couple of reasons to suggest that we're overdue a new trailer by this point, beyond the simple fact of the movie's release in four months — which just so happens to be the same amount of time as it has been since the release of the teaser trailer back in April.
For one thing, it's obvious that the promotional machine for the movie is moving into high gear. Last week's Entertainment Weekly info dump revealed all manner of details about the pic, and the second Force Friday is just a couple of weeks away at this point, promising to reveal even more information about the characters, vehicles and toys (literal and otherwise) that will show up in Rian Johnson's feature. If ever there was a time to drop a trailer — technically, the first full trailer for the movie, even — then now would seem like a good option, if only to let fans see new elements as they're intended to be seen, rather than having them introduced via still images or toy reveals.
Secondly, past experience would suggest that it's time for the trailer. The first full trailer for last year's Rogue One: A Star Wars Story was released Aug. 11 after an April 7 teaser. Going by that timeline, everyone should be expecting something any minute now. The Last Jedi's teaser, in case you were curious, was released April 14. So, technically, that would make a full trailer due … Aug. 15.
That said, maybe that's just the kind of timeline that Lucasfilm and Disney hold for the non-"Skywalker Saga" movies; it was, after all, a longer wait between the second "teaser" for Star Wars: The Force Awakens and the first official trailer — from April 16 to Oct. 19, in fact. Does this mean it will still be a couple of months before anyone gets another chance to see more Porgs? (No, behind-the-scenes videos don't count.)
All of this is merely speculation, of course; officially, there's not even a hint that a trailer is forthcoming anytime soon — the official Twitter account is talking about homesteads and spinoff books at the moment — so it might be October before there's a trailer release. Or perhaps there won't be a full trailer at all, as some have previously suggested, just to be contrary.
If any movie could open big without releasing a full trailer, it's The Last Jedi, and that might open up some space — no pun intended — to start promotional activity for the as-yet-untitled Han Solo project. If nothing else, that movie, which is scheduled for release 10 months from now, should really be getting its own teaser trailer (and title, of course) at some point in the next couple of months…
Star Wars: The Last Jedi is set to open in theaters Dec. 15. There might be a trailer for it released at some point, perhaps. Maybe. Possibly.
by Pamela McClintock
by Aaron Couch