'Suicide Squad' to Get Major Push at Comic-Con

Suicide Squad-Still 2-Will Smith-Margot Robbie 2-H 2016
Clay Enos/Warner Bros. Entertainment Inc.
Cast appearances, fan contests and a Hard Rock Hotel takeover are on tap for the July event.

DC Entertainment and Warner Bros. Pictures are going to be pushing Suicide Squad hard at this year's San Diego Comic-Con, with the announcement Thursday that the movie will have a "major presence" at the annual pop culture saturnalia, including appearances by the cast and a fan-friendly re-creation of the movie's onscreen prison.

While details of who will be part of Warner Bros.' Hall H presentation remain under wraps, DC Entertainment has revealed that the cast will also take part in a special taping of Conan O'Brien's TBS show on Saturday, July 23, to be broadcast later that evening, as well as make an appearance at the DC Entertainment booth on the convention floor that day to sign for fans.

Additionally, part of the Hard Rock Hotel in the city's Gaslamp Quarter will be transformed into the Belle Reve Penitentiary, the fictional prison that houses the supervillains who make up the Squad, featuring another Harley Quinn tattoo parlor (The first appeared at the SXSW festival in March) and a virtual reality experience that allows fans to fight alongside the Squad themselves in a scene from the movie.

DC also launched a fan contest called Squad Up! Thursday that invites fans to create cosplay based on the movie's protagonists, with 11 different winners — one for each member of the team, as well as the Joker — being given an all-expenses-paid trip to Comic-Con next month.

San Diego Comic-Con runs July 21-24, with the traditional Preview Night on July 20, at the San Diego Convention Center. Suicide Squad is released Aug. 5.