Super Heroes Get Unionized in Image's 'C.O.W.L.' (Exclusive Video)

Kyle Higgins' new Image Comics project is described as "Mad Men" meets Marvel's "The Avengers."

American history gets overhauled in C.O.W.L., a new series about the superhero labor union of 1960s Chicago that’s been described as Mad Men meets Avengers — and THR has the exclusive debut of the trailer for the Image Comics title.

Created by Kyle Higgins, Alec Siegel and artist Rod Reis, the wide-reaching ensemble series focuses on attempts by the Chicago Organized Workers’ League — a union for superheroes — to rebuild its image and regain trust from an increasingly disillusioned public.

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The series returns to the setting of The League, a movie written and directed by Higgins before his time writing for Marvel and DC (He’s currently working on Batman Eternal, the recently-launched weekly Batman series, as well as Batman Beyond, for DC), and Higgins himself has returned to filmmaking to promote it.

“With so many of C.O.W.L.’s roots dating back to my love of filmmaking, I wanted to celebrate our launch with a trailer that establishes some of the things we're going to explore in the series — namely, whether or not the Chicago Organized Workers League can find it's place in a changing world,” Higgins told THR. “This piece also gave me the chance to work with some of my old collaborators from The League, in Joe Clark (composer) and Rick Cramer (Geoffrey Warner) plus fantastic new additions Yuri Lowenthal, Loren Lester and Tara Platt.”

The video can be viewed above.

C.O.W.L. #1, from Image Comics, will be available digitally and in comic book stores May 28.