Trailer Report: 'Captain America: Civil War' Holds Off Newcomers for No. 1
The Captain America: Civil War trailer No. 2 held on to the top spot as the most viewed trailer of the week, but the big news was the debut of eight new trailers in top 10.
The NCAA men's basketball tournament, with its large live audience (and games spread out over five days), has reached Super Bowl level in terms of an event to debut a new coming attraction, especially for a summer blockbuster.
This Week In Heat Vision breakdown
Captain America recorded 22.5 million views across YouTube and Facebook, according to Internet analytics firm Zefr. The two-week cumulative total for the preview is now at 85.1 million views.
The next eight spots were all held by new trailers. X-Men: Apocalypse No. 2 opened with 17.2 million views, about in line with the first week for other coming attractions in the X-Men series. The real surprise was the 16.6 million views for Sausage Party red band trailer No. 1. That’s a very strong debut for the Seth Rogen/Evan Goldberg-scripted adult animated feature about food discovering its fate. Despite featuring the voices of Rogen, James Franco, Kristen Wiig, Jonah Hill, Salma Hayek, Michael Cera and many others, the trailer debuted with little initial buzz and had the additional hurdle of being a red band.
Also seeing solid debuts were trailers for Ben-Hur, the Kevin Hart-Dwayne Johnson comedy Central Intelligence and the Tim Burton adaptation of the best-selling YA novel Miss Peregrine's Home for Peculiar Children.
Batman v. Superman's final trailer was the only other returning trailer in the top 10, dropping from No. 5 to the last spot.
See the full top 10 below.
by Graeme McMillan
by Aaron Couch, Borys Kit