Trailer Report: 'Fantastic Four' Narrowly Tops 'Ted 2' To Win Week
Not only did the super bowl ad for Ted 2 feature Tom Brady, but its trailer released earlier in the week had a Brady-like performance on YouTube.
The debut trailer for the Mark Wahlberg-Seth MacFarlane talking bear sequel recorded 22.9 million YouTube views, according to technology and marketing firm Zefr, which tracks the numbers.
Heat Vision breakdown
Ted 2’s numbers were almost 10 times as high as Jurassic World, which managed 2.7 million views for its second trailer. To be fair, Ted had a two-day head start on Jurassic World, as it went online Jan. 29. Jurassic did not appear until Super Bowl Sunday.
The Avengers: Age of Ultron trailer also had a slow start, notching just 2.3 million YouTube views since Jan. 29 to land in the No. 8 spot among the week’s most-viewed coming attractions.
Trailer fatigue might be setting in for the Avengers sequel. It has only been a few weeks since the last trailer dropped, scoring 28 million views in its first week. The first Avengers trailer notched 50.6 million views in its first week when it was released in October.
Even more surprising is the total absence of the Furious 7 Super Bowl spot from the top 10. The first trailer for Furious 7 did 18.2 million views in its first week in November.
The other big surprise was the first trailer for Fox’s Fantastic Four, which recorded 24 million views since it was released Jan. 27. This was the first anyone had seen anything from the movie (which releases Aug. 7), prompting some fans to wonder if problems were causing a delay.
Fantastic Four’s performance puts it ahead of the first week for trailers for other Marvel Comics-based movies, including Amazing Spider-Man 2 (19.7 million YouTube views), X-Men: Days of Future Past (18.9 million), Captain America: Winter Soldier (17.6 million) and Guardians of the Galaxy (16.4 million).
The complete top 10 list is below.
Feb. 2, 7:58 p.m. An earlier version of the story stated that the Ted 2 trailer debuted during the Super Bowl. It was actually a separate Ted 2 spot that debuted during the game. THR regrets the error.
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