Trailer Report: 'Furious 7' Roars Out of Gate
Its a furious start.
The first trailer for Furious 7, the latest installment in the Fast & Furious car flick franchise, dropped on Saturday. It recorded 18.2 million YouTube views in its first two days to top the week ending Nov. 2 as the most-viewed trailer, according to technology firm Zefr, which tracks the numbers.
Heat Vision breakdown
The trailer initially debuted on Facebook, where it was cross-posted on the official movie page as well as the pages of stars Vin Diesel, Michelle Rodriguez, Dwayne Johnson, Tyrese Gibson, and the late Paul Walker. The company says it garnered 1 million views in the first 30 minutes, 62 million in the first 24 hours and over 100 million in the first 48 hours.
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In terms of YouTube views Furious 7 ranks as the third biggest debut of 2014 after Avengers: Age of Ultron (50.6 million) and Fifty Shades of Grey (36.4 million). It is hard to make a comparison with Facebook views since few trailers debut directly on Facebook or with such a concerted campaign across multiple Facebook pages.
Avengers: Age of Ultron also had a strong week. The “sneak peek” footage Marvel released of everyone trying to see if they were worthy (don’t forget the inscription on Mjolnir reads “Whosoever holds this hammer, if he be worthy, shall possess the power of Thor”—turns out none of the Avengers are worthy. Yet.) drew 13.3 million views in its first week on YouTube.
The next five previews were Fifty Shades, The Hobbit: The Battle of Five Armies, Ex Machina (the debut of the teaser), The SpongeBob Movie: Sponge Out of Water and Insidious: Chapter 3.
Fifty Shades has now racked up 79.2 million cumulative views since its July 24 debut.
by Graeme McMillan
by Lesley Goldberg
by Trilby Beresford