9:12am PT by Graeme McMillan
Warner Bros. Unveils Aggressive 'Suicide Squad' Merchandise Rollout
Get ready — this summer is going to belong to the Suicide Squad.
Ahead of the August release of David Ayer's big-screen adaptation of the DC Entertainment comic book series, Warner Bros. Consumer Products (WBCP) has announced an extensive program of merchandising for the supervillains-gone-almost-good movie, including partnerships with Hot Topic, Funko, HarperCollins Publishing and many more.
Products included in the merchandising rollout will include traditional superhero movie merch — action figures from Mattel, prop replicas from eFX and other toys and accessories from DC Direct — and more high-end items, including a leather assortment from Matchless London and timepieces from Accutime Watch Corp.
Hot Topic, Bioworld Merchandising and Junk Food Clothing will release clothing lines based on the movie, with athletic wear available from Under Armour and cosplay costumes from Rubie's Costume Co. and Party City. Decor inspired by the pic also will be released by Noble Collection, Franco Manufacturing and Trends International, amongst other manufacturers.
Additionally, HarperCollins and Titan Publishing will release books related to the film (with DC's comic book arm also launching a new Suicide Squad title in August), with Hallmark, Huckleberry Toys, Trend Setters, Fashion Accessory Bazaar and Underground Toys in line to offer "paper products" inspired by the feature.
"Suicide Squad marks the theatrical debut of several of the most recognized, fan-favorite DC Super-Villains, and these iconic characters offer WBCP a unique opportunity to create a robust merchandising program aimed at the adult collector via partnerships with the some of the most renowned licensees in the industry," president Pam Lifford said in a statement accompanying the announcement of the program.
Suicide Squad, which stars Will Smith, Margot Robbie and Jared Leto, is set to hit theaters Aug. 5.