HEAT VISION

'X-Men's' Quicksilver Speeds Into Action in Ad (Video)

Empire Magazine Quicksilver Cover - P 2014
<p>Empire Magazine Quicksilver Cover - P 2014</p>   |   Empire Magazine
What better way for Fox to show off the superspeed powers of Quicksilver ahead of the release of "Days of Future Past" than in a burger commercial?

The first chance Marvel fans have to see Quicksilver — or, at least, the Evan Peters version from this summer's X-Men: Days of Future Past — in action outside of his trailer debut isn’t the upcoming Fox movie based on the mutant superhero series, but a Carl’s Jr. commercial. On the plus side, at least he’s eating quickly.

Quicksilver is one of three characters from Bryan Singer’s return to the X-franchise as director to appear in the campaign promoting the fast food chain, with Daniel Cudmore’s Colossus and Mystique accompanying the super-speedster to promote the chain’s new Western X-tra Bacon Burger (although Jennifer Lawrence’s participation in her advertisement appears to be minimal, to say the least).

STORY: The Looks of ‘Future Past’s’ Quicksilver, Havok and Others Revealed

A behind-the-scenes video for the campaign offers more context, but the upshot is that the new burger has so much bacon that it’ll take superpowers to enjoy it — potentially off-putting for the non-superpowered target audience.

The Quicksilver ad is below. X-Men: Days of Future Past is released May 23.

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