9:08am PT by Graeme McMillan
YouTube Comedy Brand SMOSH Partners With Dynamite for Comic Book Line
After building a popular empire of YouTube videos, mobile apps and social media posts, Defy Media's SMOSH is going analog with the creation of its own comic book line.
The comedy brand, created by Anthony Padilla and Ian Hecox, has signed a deal with Dynamite Entertainment that will see the creation of a series of comic books and graphic novels launching later this year, The Hollywood Reporter has learned.
As part of the partnership, Padilla and Hecox will be involved with every part of the creative process of the comic books, from developing both new and existing characters and storylines to working with the artists on the finished material. The first releases from Dynamite's SMOSH line will be released this holiday season, available through comic book stores and digital download.
SMOSH launched in 2005 as a YouTube outlet for childhood friends Hecox and Padilla's comedy videos, which they'd previously shared with friends, before being purchased by Defy Media in 2011. Today, the brand has more than 30 million subscribers across multiple YouTube channels and more than 20 million social media followers.
The deal means that Dynamite continues to build its own empire of offbeat pop culture licenses; in addition to comics based on such properties as George R.R. Martin's A Song of Ice and Fire novels (AKA Game of Thrones), Flash Gordon and classic comic strip hero The Spirit, the New Jersey-based company publishes comics based on Fox's Bob's Burgers and the popular mobile game Doodle Jump.
The deal was brokered by the Joester Loria Group.