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An Arizona girl didn’t like what she saw in a recent Dick’s Sporting Goods catalog.
McKenna Peterson, 12, wrote a letter to the sports equipment company after discovering that she could not find any female athletes in a basketball mailer.
Her dad, sports journalist Chris Peterson, posted the letter to Twitter, causing it to go viral.
“There are NO girls in the catalog,” McKenna wrote, pointing out that she enjoys playing and watching basketball. “Women are only mentioned once in the catalog on page five for some shoes. And there are cheerleaders on some coupons.”
“It’s hard enough for girls to break through in this sport as it is, without you guys excluding us from your catalog,” she continued. Jezebel had previously reported about the letter.
Chris posted a response that Dick’s CEO Edward Stack sent to McKenna. “I’m sorry,” Stack’s letter reads. “We clearly messed up, and I can personally guarantee that next year’s basketball catalog will prominently feature female athletes, as it should have this year.”
McKenna’s letter and the company’s response can be seen below.
— ChrisPetersonTCS (@TheCheapSeatsTV) October 9, 2014
— Dick’sSportingGoods (@DICKS) October 11, 2014
— ChrisPetersonTCS (@TheCheapSeatsTV) October 10, 2014
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