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ArcLight Cinemas will pay homage to its classic caramel corn with its “Summer of Caramel Corn” celebration, complete with caramel corn-inspired culinary works from three different Los Angeles food vendors, an art installation and pop-ups nationwide.
ArcLight has challenged Boba Guys, McConnell’s Fine Ice Creams and Compartes Chocolates to create a new recipe inspired by the movie theater chain’s famous caramel corn. Each collaborator will get to debut its creation for four weeks at ArcLight venues and at events across the country.
Boba Guys, a bubble tea business that opened in 2013 and now has several locations in L.A., New York and San Francisco, will kick off the collaboration Friday, running through July 25 and is the only partnership that will be exclusively available at the L.A. cinema locations.
McConnell’s Fine Ice Creams, which got its start in 1949 in Santa Barbara, will offer its caramel corn-inspired treat from July 26 to Aug. 22. The Hollywood-loved favorite counts Barbara Streisand, Julia Michaels and Lili Reinhart as fans, among others. Last summer, the ice cream brand even took its frozen treats to the skies for first-class fliers in a partnership with Delta Airlines.
Gourmet chocolatier Compartes Chocolates, known for its artistically packaged designer treats, will present its caramel corn creation from Aug. 23 to Sept. 20.
In addition to the new concessions, ArcLight commissioned an interactive art piece by artist Nico Fonseca for its Hollywood location. Sticking to the confection theme, the piece features scratch-and-sniff sections that smell of butter, salt, sweet corn and sugar, along with cinema-inspired optical illusions.
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