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Goop, the online lifestyle platform launched by Gwyneth Paltrow in 2008, is getting a print edition.
Conde Nast, the media company behind Vogue, Vanity Fair and more, announced Friday that it will help launch the first print edition of Goop, slated for a September release. The quarterly magazine will be released along with co-produced, co-branded digital content that will live on select websites of Conde Nast titles, Goop.com and the brands’ social channels.
“Anna is a powerhouse, and one of the most admirable thought-leaders in media,” said Paltrow in a statement, referring to Conde Nast artistic director and Vogue editor-in-chief Anna Wintour. “Collaborating with her and Conde Nast on this multi-platform content partnership, anchored by goop’s emergence into a physical entity, was an opportunity for us to push our boundaries visually and deliver Goop’s point of view to consumers in new, dynamic ways.”
In addition to launching Goop-branded beauty products, apparel and vitamins, the company recently announced its first wellness summit called “In Goop Health.” The event, taking place June 10 in L.A., will be hosted by Paltrow and feature speakers Nicole Richie, Cameron Diaz, Tory Burch, Lena Dunham and Jenni Konner.
Added Wintour: “I’ve long known Gwyneth to have wonderful taste and vision — but with Goop she has built something remarkable, a thoroughly modern take on how we live today.”
The multi-platform content for the collab will center around wellness. Goop did teach us about vagina steaming, after all.
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