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This story first appeared in the Oct. 24 issue of The Hollywood Reporter magazine.
The Sunset Strip — a 1.5 mile stretch of West Hollywood pavement best known for its Rock ‘n’ Roll Clubs — is in the midst of a major overhaul as a wave of luxury hotels, residences, restaurants and retailers prepare to set up shop while other landmarks bid adieu.
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Notable goodbyes include the House of Blues and Larry Flynt‘s Hustler Hollywood, while the introductions are historic: The James Los Angeles will mark the strip’s first ground-up hotel in 30 years, followed closely by the Edition, a Marriott property developed by Ian Schrager. Renderings of the latter will be unveiled to West Hollywood City Council members during a public hearing Oct. 20.
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