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Fans of Humphrey Bogart are getting a new way to toast the Hollywood icon.
U.S. billionaire John Paul DeJoria, U.K. entrepreneur Jonathan Kendrick and the Humphrey Bogart Estate are partnering to launch Bogart’s Real English Gin, The Hollywood Reporter has learned exclusively.
“We have the world’s best small-batch hand-crafted artisanal gin,” said DeJoria, who is the co-founder of Patron Tequila and Paul Mitchell hair products company. “Botanically infused and distilled in England, each bottle will feature the name and face of Humphrey Bogart, one of the biggest Hollywood icons of all time and a true gin enthusiast.”
The gin is coming from ROK Stars, which DeJoria and Kendrick co-founded.
“My father loved gin,” said Stephen Bogart, son of Humphrey Bogart and Lauren Bacall, “so I am thrilled about this partnership. For the Bogart Estate to lend my father’s name to a project, we look for a great partner and an authentic connection. It doesn’t get any better than teaming with the co-founder of Patron Tequila to bring Bogart’s Gin to the world. Like Bogie, the gin is classic, no-nonsense, and smooth.”
Each bottle will contain a classic Bogart quote. Bogart’s gin is eying a September launch, and should hit stores in November or December.
Robbert de Klerk, who co-manages the Humphrey Bogart Estate with Stephen Bogart, said Gin was one of Bogart’s favorite drinks.
“Gin was invented in The Netherlands and perfected in England, and Humphrey Bogart is of Dutch and English ancestry,” explained de Klerk. “Bogie loved gin, and it was one of his private passions that he incorporated in his film performances. Casablanca‘s Rick Blaine was a chess player because Humphrey Bogart was a passionate chess player. The boat in Key Largo was named Santana after Bogie’s own boat. And gin featured in his films because Humphrey Bogart loved to drink gin. We are very proud of Bogart’s Gin.”
Kendrick added: “We believe the Bogart name is a perfect fit to our outstanding gin. With gin’s popularity on the rise, and given Humphrey Bogart’s onscreen and offscreen love of gin, this is the beginning of a beautiful friendship.”
For more information, visit bogartspirits.com.
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