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Hollywood’s favorite private club, Soho House — which for the first time in its six years in Los Angeles is facing the prospect of a serious imminent challenge to its market dominance — formalized its local expansion plans in an email founder Nick Jones sent to members earlier on Friday.
He confirmed previous news, first reported last May by The Hollywood Reporter, of a Malibu location featuring “terraces, a bar and restaurant.” It will occupy an oceanfront address along Carbon Beach (colloquially known as Billionaires’ Beach), which was previously home to Larry Ellison’s failed Italian restaurant Nikita. The property immediately adjoins Nobu and will open by summer.
Jones also for the first time shared a rendering of Soho Warehouse, the club’s forthcoming 80,000-square-foot outpost in downtown L.A.’s burgeoning industrial Arts District. “It will have a courtyard bar and restaurant, rooftop pool, food market, Cowshed spa and 36 bedrooms,” Jones wrote of the project, which sits just west of the L.A. River in a building previously long utilized as a rehearsal space for indie bands.
The email also outlined timetables on other Soho House global expansion plans, including a second club in New York on the Lower East Side, called Ludlow House, as well as Soho Farmhouse in Oxfordshire, England, and future locations in Barcelona and Amsterdam.
A rendering of the upcoming Soho Warehouse in downtown L.A. Killefer Flammang Architects is designing the adaptive reuse of the structure.
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