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Guests were greeted by a swinging jazz band as they stepped into the intimate Art Deco Peppermint Club, where Katie Couric, Sherry Lansing and EIF chair and director Chris Silbermann were just a few of the luminaries who came out to honor the foundation.
The EIF leverages its extensive media connections to bring both money and publicity to a number of different causes, and its greatest success, Stand Up To Cancer, has raised hundreds of millions of dollars for research to combat the disease.
Stand Up To cancer has transformed the way that cancer research is conducted,” Tony Goldwyn told the dozens of guests. “And personally I have the privilege to honor my grandfather’s legacy by being involved in a number of public awareness campaigns, one of them which I thought was so beautiful involving my mother who died of lung cancer was to help amplify the message of Stand Up To Cancer.”
Couric told THR the important role the EIF had played in her own charitable endeavors.
“I started the National Colorectal Cancer Research Alliance after my husband died … If it hadn’t been for EIF I would have never gotten that off the ground because I had two little kids, I was the co-anchor of the Today show and they provided the support the infrastructure, the fundraising capabilities for me to get that off the ground.”
Current board member and former EIF chair Lansing was one of the original founders of Stand Up To Cancer, and she told THR why she was motivated to create an organization to fight the disease.
“I lost my mother to cancer when she was 64 years old, to ovarian cancer, and it was obviously one of the most horrible things I witnessed in my life and I miss her every day, and I think that all of us had some story like that to make sure that no one had to suffer like, in my case, my mother did.”
The anniversary party honored Stand Up To Cancer’s Council of Founders and Advisors, including Couric, Lansing, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, Ellen Ziffren, Kathleen Lobb as well as the foundation’s president and CEO Sung Poblete with the Samuel Goldwyn Legacy Award.
During the party, singer Rozzi serenaded the crowd with a soulful rendition of “Somewhere Over the Rainbow,” and after the speeches, singer/songwriter Nuno Bettencourt rocked the room with a brief set before the guests stepped out into a cold and blustery L.A. night.
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