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As Los Angeles plans to host its first Super Bowl in nearly 30 years — and this time with a home team in contention — the city is gearing up for plenty of festivities. From A-list concerts to star-studded parties, here’s a look inside L.A.’s biggest Hollywood events leading up to the big game.
Homecoming Weekend from The h.wood Group and Revolve, night two
Revolve and The h.wood Group’s Homecoming Weekend celebration, presented by PLACES.CO and Flow.com, produced by Uncommon Entertainment, partied on for the second and final night of their Super Bowl bash on Saturday. Hosted once again at West Hollywood’s Pacific Design Center, the anticipated event of the night was a special performance by Drake.
The rapper arrived on the scene in an all-white outfit, playing a 45-minute set of hits both new and old — from songs “No Friends in the Industry” and “Girls Want Girls” from his recent album Certified Lover Boy to other hits like “Passionfruit,” “Nonstop,” “God’s Plan,” “Controlla” and “Laugh Now, Cry Later.” The Grammy winner surprised the audience with an appearance from frequent collaborator Future for a performance of their hit single “Way 2 Sexy.” Despite being asked to play only a short set of five songs, Drake decided to extend his performance by triple the amount.
“They flew me out of like three feet of snow for this, so I got to perform for you,” the rapper told the audience.
Prior to his arrival, attendees mingled throughout the party, with many clamoring for a spot near the stage as the night drew on. Of the approximately 1,500 attendees at the invite-only event, the party played host to many Hollywood stars including Adele, Leonardo DiCaprio, Jon Hamm, Justin Bieber, Cardi B, Lizzo, Jamie Foxx, Issa Rae, Megan Thee Stallion, Olivia Rodrigo, Dipolo, Jack Harlow, Cedric the Entertainer, Chloe Bailey, Eric Andre, Anthony Ramos, Tobey Maguire, Ross Butler and Mike Tyson. NFL stars Mason Rudolph, Matthew Judon, Ian Thomas and Aaron Jones were also in attendance, along with UFC fighter Nate Diaz. — Sydney Odman
Bud Light Super Bowl Music Fest with Miley Cyrus and Green Day
On Saturday, Miley Cyrus and Green Day co-headlined the third and final night of the Bud Light Super Bowl Music Fest at Crypto.com Arena. Cyrus performed a 90-minute set spanning her Hannah Montana days to her Bangerz-era hits and new songs off of her 2020 album Plastic Hearts, with plenty of covers thrown in in between. She took a few minutes to address the audience, thanking fans for giving her career “this type of longevity, and not a day goes by that I’m not thankful for each and every one of you” through the many phases of her career.
The star also took time to acknowledge the impact that not performing live for two years amid the pandemic has had on her, saying, “this is feeling new to me again, which is fucking exciting but it’s also terrifying. Something that should feel so natural just doesn’t anymore, and I just wanted to be honest about standing up here right now — it doesn’t feel the same as if you would have come to see me three or four years ago. I’m just finding my feet up on this platform again.”
Green Day also took the stage, rocking out to their hits including “American Idiot,” “Holiday” and “Boulevard of Broken Dreams.” Frontman Billie Joe Armstrong joked at one point about the arena’s recent name change, saying, “I was just thinking Green Day’s never played Staples Center — turns out we never will! Fucking Crypto shit.”
LeBron James and Diego Osorio of Lobos 1707 Tequila and Mezcal post-big game party
A slew of A-listers cruised through the lobby of L’Ermitage in Beverly Hills on Sunday night after the Los Angeles Rams Super Bowl victory to attend an intimate dinner hosted by LeBron James and Diego Osorio, his partner on Lobos 1707 Tequila and Mezcal. Adele and boyfriend Rich Paul attended together as did Leonardo DiCaprio and longtime pals Tobey Maguire and Lukas Haas. Also on the scene were Kevin Hart, Daniel Kaluuya, Damson Idris, Lindsey Vonn and others. Guests dined on a spread prepared by chef James Kent and sipped on specialty Lobos 1707 cocktails.
Fanatics founder CEO and Philadelphia 76ers partner Michael Rubin estimates that he receives north of 10,000 requests to attend his annual Super Bowl weekend bash. Always one of the hottest stops on a dizzying schedule of A-list events, this year’s installment in Los Angeles probably pushed requests over the top but every party must have its limits. And Rubin said they capped Saturday’s guest list to 800, all of whom were invited to 3Labs in Culver City for an exclusive soiree that featured show-stopping performances by Megan Thee Stallion and Doja Cat. (Though Lil Baby was advertised as a co-headliner, the rapper did not take the stage.)
Joining Rubin were Travis Scott, Kevin Hart, Russell Wilson, Ciara, Quavo, Meek Mill, Emily Ratajkowski, Charlie and Dixie D’Amelio, Andrew Taggart and Alex Pall aka the Chainsmokers, J Balvin, Normani, Shaquille O’Neal, Cody Bellinger, Eli Manning, Joe Montana, Emmitt Smith, Darius Rucker, Kevin Connolly, Noah Beck, Danny Amendola, Sara Sampaio, Jasmine Tookes, Brookes Nader, Erin Andrews, A$AP Ferg, Guy Fieri, Dr. Oz, Chantel Jeffries, Jerod Mayo, Arielle Charnas, Bobby Shmurda, Camille Fishel, DJ Envy, and others from the entertainment, sports and business.
“We’re just about bringing great people together,” Rubin says of how he curates the party. “We don’t want to sell tickets. This is all about bringing our friends in sports, culture, music and business together, people that are in the Fanatics family. My friends come out to support me and I go out to support them.” But as for how he manages all those requests, Rubin explains that it involves a big of letting go and turning off. “I’ve actually stopped looking at my phone. It’s been insane, probably everyone hates me right now, but I don’t really care. You just get immune to getting screamed at for a week or two, and you just turn your phone off and hope that everyone still loves you when it’s over,” he says. But he was in good shape to host on Saturday following an unprecedented Friday night. “I did something I’d never done before — I went to bed at eight o’clock. I actually slept about seven hours, which was a miracle for me. So, for me, I’m ready to go. I’m charged up, I’m ready to have a great time.”
Sports Illustrated the Party x Palm Tree Crew the Party
Century City Park was swirling with music superstars, celebrities and athletes on Saturday night at the bash presented by ABG Entertainment and Talent Resources Sports. Jeff Bezos, Leonardo DiCaprio, Tobey Maguire, Kevin Hart, Ciara, Russell Wilson, Shaquille O’Neal, Quavo, Diplo, Guy Fieri, Sterling Shepard, Keegan-Michael Key, Nyjah Houston, Metta World Peace, Julianne Hough, Josephine Skriver, Jasmine Sanders, Ryan Phillippe, Daymond John, Bryce Hall, Kendall Toole, Amanda Kloots, Terrell Owens, Jerome Bettis, Charles Woodson, Sterling Shepard, Zach Wilson, Christian McCaffrey, Daniel Jones, George Kittle and more were in attendance. Performers included Jack Harlow and Kygo who brought out Joe Jonas in what marked a reunion of DNCE as they performed their hit son “Cake by the Ocean.”
TAO Big Game Weekend, night three
G-Eazy performed on Saturday’s third night of TAO Big Game Weekend at The Highlight Room for a crowd including Ashley Benson and Amber Rose. Meanwhile at TAO LA, The Chainsmokers made a special appearance and played their top hits including “Closer,” “Something Just Like This” and “Paris.”
Homecoming Weekend from The h.wood Group and Revolve, night one
On Friday night, Revolve teamed with John Terzian and Brian Toll of The h.wood Group for the first night of their Homecoming Weekend bash, presented by PLACES.CO and Flow.com, produced by Uncommon Entertainment, at the Pacific Design Center in West Hollywood. Justin Bieber headlined night one, playing a roughly 30-minute set of his hits and new favorites of off his 2021 album Justice, including “Ghost,” “Peaches” and “Anyone,” just days before he heads out on tour.
Marshmello also performed a special DJ set during the party, which welcomed 1500 invite-only guests including stars Leonardo DiCaprio, Shawn Mendes, Niall Horan, Anthony Ramos, Kendall Jenner, Khloe Kardashian, Jaden Smith, Logan Paul, Scooter Braun, Jason Derulo and Heidi Klum. Jeff Bezos and Patriots owner Robert Kraft also made an appearance, as did NFL stars Josh Allen, Trevor Lawrence and Danny Amendola.
Attendees were welcomed by a “Homecoming” marching band, which led to a variety special curated activations from Daring Foods, Beam Suntory, Pernod Ricard’s Perrier-Jouët & Avion 44 Reserva, Bud Light Seltzer, Liquid I.V. and Ghost Energy. The event was supported by The Network Advisory.
Bud Light Super Bowl Music Fest with Gwen Stefani, Blake Shelton and Mickey Guyton
Night two of downtown L.A.’s Bud Light Super Bowl Music Fest, held at Crypto.com Area, saw headliners Gwen Stefani, Blake Shelton and Mickey Guyton take the stage on Friday. Guyton, who will perform the National Anthem at the Super Bowl on Sunday, performed a 30-minute set, followed by Stefani and Shelton, who performed their own hits as well as two collaborations.
KLUTCH Sports Group and UTA Super Bowl Dinner
On Friday, KLUTCH Sports Group and UTA hosted a dinner celebrating the Super Bowl at Beauty & Essex in Hollywood. Presented by Snapchat, the evening welcomed guests including Demi Lovato, Quavo, YG, Gayle King, Emmanuel Acho, UTA CEO Jeremy Zimmer and KLUTCH Sports Group founder and CEO Rich Paul. The event was one of several held by KLUTCH Sports Group throughout the week at The Dream Hollywood, sponsored by NASCAR, Lemon Perfect and Lobos.
MaximBet Music at the Market powered by DirecTV
The Chainsmokers, Lil Baby and Gunna headlined the MaximBet and DirecTV party on Friday. The show, produced by unKommon, was held at City Market in a custom 45,000 square foot, open-air pavilion, with partners including MaximBet, BMW, Jose Cuervo, SimWin Spots, Legends for Charity, Tacos AF, HellaHot, Ggiata, Gotta Have S’mores, JAJA, Proper 12, Ketel One, Casa Dragones, Fair La Fete, Red Bull, Fever Tree, Hard Rock Seltzer, Stewarts Spiked Seltzer, Stikit Charge, TickPick, and more. Saturday night, it was Curtis “50 Cent” Jackson’s turn to burn up the stage, sharing it with fellow performers Plastik Funk, DJ Vice, Loud Luxury and Tiësto. Making the MaximBet and DirecTV rounds in DTLA were Heidi Klum, Porsha Williams, Gilles Marini, Chord Overstreet, Ashley Greene, Jeremy Renner, Skeet Ulrich, Cassie Scerbo, Nick Barrotta, Scott Evans, Draya Michelle, Dak Prescott, Mac Jones, Joe Haden, Deebo Samuel, Jerome Bettis, Jon (Bones) Jones and Chuck Liddell
WME Hip-Hop/R&B After Hours
Caroline Yim, Kevin Shivers, James Rubin and Zach Iser, partners and co-heads of WME Hip-Hop/R&B, teamed on Thursday night to host a late-night soiree at Catch LA in West Hollywood, which has been transformed during Super Bowl weekend to Endeavor Lounge. Clients in attendance included Bruno Mars, Anderson .Paak, T.I., Swae Lee and Ella Mai, along with star NFL ballers Marlon Humphrey and Aaron Jones and guests like Gunna, Marlon Humphrey, Nico Hiraga and Metta World Peace.
The corner of Wilshire and Fairfax was a popular destination on Friday night with the NFL posting up at the Academy Museum for a private party while the Petersen Automotive Museum across the street hosted the L.A. installment of FLUF Haus from FLUF World (a collection of metaverse-ready unique 3D avatars, land, music and games). Despite congestion caused by local construction, those who managed to make the scene included Zachary Quinto and Lukas Gage (the Down Low co-stars arrived together), Evan Ross, 24KGoldn and FLUF World co-founders, Aaron McDonald, Alex Meele, and Matt Hunter. The rooftop bash featured performances by T-Pain and Chromeo and a surprise appearance from Gary Vaynerchuk.
The Players Tailgate
Hosted By Guy Fieri and presented by Bullseye Event Group, the tailgate party took place at Hollywood Park Casino outside SoFi Stadium. ESPN’s Sage Steele hosted conversations on the main stage with NFL legends while guests sampled eats by a roster of notable celebrity chefs. On the scene Sunday were DJ Irie, Aaron May, Todd English, Ming Tsai, Michael Voltaggio, Brooke Williamson, Cris Sanchez from MY/Mochi, Aaron Jones, Rashad Batemen and Charles Woodson. Proceeds are funneled to charitable partners Operation BBQ Relief and the Irie Foundation with National nonprofit Food Recovery Network handling food recovery to disperse to needy Angelenos.
Neiman Marcus Brunch
The retailer and InCircle, its loyalty member program, put a selection of California-based jewelry designers front and center during a Saturday afternoon brunch hosted at the renowned Sheats-Goldstein residence in Los Angeles with help from Talent Resources Sports. Designers featured included Irene Neuwirth, Anita Ko, Jennifer Meyer, Hoorsenbuhs, Suzanne Kalan and others. Guests in attendance included Suzanne Kalan, Ko, Kether Parker, Mariel Haenn, Bryan Greenberg, Jamie Chung, Eric Dickerson, Charli Lloyd, Braxton Berrios, Sophia Culpo, Sage Steele, Elijah Moore, Sarah Davis, Bridget Gless Keller, Josh Flagg, Natalie Bloomingdale, Alexandra Clancy, Terri Kohl and Alessandra Codinha.
Shaq’s Fun House Presented by FTX
Presented by FTX and produced by Medium Rare in partnership with ABG Entertainment, Shaq’s annual music festival-turned-carnival on Friday night featured performances by Lil Wayne, Zedd, Diplo and DJ Diesel (Shaq’s spin master alter ego) at the Shrine Auditorium. Also on hand was a full carnival and FTX Ferris Wheel; a Wynn Nightlife VIP experience (hosted by brands XS Nightclub and Encore Beach Club); and a Taste of Los Angeles featuring vendors Roscoe’s House of Chicken and Waffles, Pink’s Hot Dogs, Diddy Riese, Meat District butcher crafted premium burgers, Daring Foods plant-based chicken, Papa John’s pizza and KazuNori: The Original Hand Roll Bar (for VIP guests).
WME Sports Cocktail Party
Endeavor Lounge at Catch LA in West Hollywood hosted the agency division’s invite only gathering on Friday night. Endeavor’s executive chairman Patrick Whitesell, Endeavor president Mark Shapiro, WME Sports co-head Karen Brodkin and other WME Sports partners and agents mixed and mingled with a long list of boldfaced names including Justin and Hailey Bieber, Troy Aikman, J Balvin, Matthew Berry, Cari Champion, Matt Leinart, Keyshawn Johnson, Brandon Marshall, Jimmy Pitaro, Dave Roberts, Marcus Spears, Paul Rabil, the parents of Super Bowl quarterback from the Bengals, Joe Burrows and social media influencer Tinx. Keeping it all in the family, spirits from WME client brands were poured including Flecha Azul by Mark Wahlberg, Onda by Shay Mitchell, Eight by Troy Aikman and Kin by Bella Hadid.
Tequila and Take-Out party with Tequila Don Julio 1942
Newlyweds Mark Ronson and Grace Gummer were among the guests at Friday night’s bash in partnership with Tequila Don Julio 1942 and Hollywood Food Coalition at Genghis Cohen. Ronson spun some beats and revved up the crowd for a surprise performance by Wu-Tang Clan. On the scene were Red Rocket star Simon Rex, Grace’s sister Mamie Gummer, Matt James, Erin Andrews, Ryan Phillipe, DJ Politik, DJ Ruckus, Gavin Leatherwood, Lucky Daye, Austin North and Gashi.
Pre-Super Bowl LVI Halftime Show Dinner
Hosted by Peter Dundas and Mary J. Blige, the Friday night dinner ahead of Blige’s halftime performance included guests Ciara, Taraji P. Henson, Heidi Klum, Lori Harvey, Russell Wilson, Taika Waititi, Nicole Scherzinger and Tom Kaulitz.
NFL Alumni Legends Party
Presented by USA Today Network Ventures and held at Avalon in Hollywood, Rob Gronkowski hosted the Friday night party which featured performances by Flo Rida and Flava Flav and guests Vernon Davis, Cheryl Burke, Jeff Ross and Brian Baumgartner. Also on the program: Emmitt Smith, Jerry Rice and Doug Flutie were honored, and DJ Kim Lee from Netflix’s Bling Empire spun beats.
Rolling Stone LIVE: Big Game Experience
Academy LA in Hollywood hosted the mag’s annual Super Bowl week event, this year presented by Coinbase. The Kid Laroi headlined the event which also featured performances by Iann Dior (wearing custom MCM Worldwide), Tinashe, Kaskade and Lil Jon (also in custom MCM), and a livestream on Twitch presented by DoorDash. Boldfaced name attendees included Heidi Klum, Audrina Patridge, Brody Jenner, Susan Kelechi Watson, Josh Henderson, Cheryl Burke and Charlotte McKinney. Other partners included Vivid Seats and MCM Worldwide.
Hosted by Keegan-Michael Key on Thursday night, this year’s primetime awards special recognizing the league’s best players, performances and plays from the 2021 season was held right alongside SoFi Stadium at Inglewood’s YouTube Theater. Among the Hollywood talent taking part in the show was Mark Wahlberg, Issa Rae, Kelly Clarkson, Katy Perry, Taraji P. Henson and Rebel Wilson.
Bud Light Super Bowl Music Fest with Machine Gun Kelly and Halsey
Kicking off the three-night Bud Light Super Bowl Music Festival at downtown L.A’s Crypto.com Arena, Machine Gun Kelly took the stage on Thursday, where he was joined by Willow Smith, Trippie Redd and frequent collaborator Travis Barker. Halsey also served as co-headliner, performing her first show in two years with five songs off her 2021 album If I Can’t Have Love, I Want Power.
TAO Big Game Weekend at The Highlight Room
Jamie Foxx kicked off the multi-night nightclub event series on Thursday inside Dream Hollywood. Decked out in Privè Revaux sunglasses, a black sweater and gold chains, Foxx took a spin on the mic as DJ Justin Credible spun tunes. He performed “Gold Digger,” “Slow Jamz” and an acapella version of “Banana Boat (Day-O).” Logan Paul and NFL stars Warren Sapp and Terrell Owens (who jumped in the DJ booth to join Foxx) made the rounds. Guests sipped on Brown Sugar Bourbon, Grey Goose, Patron, Dom Perignon, Veuve Clicquot, Rémy Martin, Anheuser-Busch, Heineken, Caymus Wines, Evian, Pepsi and Red Bull.
Quality Control Pre-Game Brunch
It was blazing hot in Hollywood on Saturday afternoon but that didn’t stop a slew of sports insiders from taking to the rooftop of Dream Hotel for an outdoor mixer hosted by full-service sports representation agency QC Sports to toast the big game weekend. Making the rounds were Quavo, Jamie Foxx, London On Da Track, Lecrae, Serayah, Princess Love, Dan Rue, Sherelle Rosado, Charles Oakley and more. The spread featured sponsored activations such as on-site gaming with XSET, audio station by VIWONE, a cigar lounge curated by Escobar and crafted cocktails by Dano’s Tequila.
A Night of Pride with GLAAD and NFL
On Thursday GLAAD and the NFL hosted A Night of Pride, sponsored by Pepsi Stronger Together, at SoFi Stadium, with a performance by Big Freedia as well as panel discussions on advances in LGBTQ inclusion in sports and the NFL’s commitment to LGBTQ former and current players. Guests included Alyssa Milano, Braunwyn Windham-Burke, Jai Rodriguez, Justin Sylvester, LZ Granderson, Mollee Grey and Pamela Stewart, chair of GLAAD’s board of directors.
Mary J. Blige’s Good Morning Gorgeous album release party
Hours after facing a crush of media inside the NFL’s Media Center in Downtown Los Angeles while seated alongside Dr. Dre and Snoop Dogg to talk up Sunday’s Super Bowl halftime show, the queen of hip hop and R&B headed to West Hollywood for a bash to celebrate a new album. Helping toast the collection of new tracks were Bruno Mars, Taraji P. Henson, Ellen Pompeo, Anderson.Paak, Joan Smalls and Joseph Sikora. The event, held at The Classic Cat, was sponsored by Blige’s label Sun Goddess Wines, Pepsi, 300 Entertainment and Amazon R&B Rotation.
John Mayer SiriusXM and Pandora’s Small Stage Series show
The musician took to the stage at the Hollywood Palladium on Wednesday for a big game kickoff, performing his first show since the pandemic. The performance was also aired on SiriusXM and Pandora, and was paired with a sit-down conversation with close friend Andy Cohen, who also introduced Mayer at the L.A. show. Heidi Klum, Vanessa Hudgens, Olivia Culpo, Paris Jackson, Marlon Wayans and Jeff Ross were among those also in attendance.
The Volume Anniversary Party
Colin Cowherd’s sports podcasting company The Volume toasted its first anniversary on Wednesday at producer Brent Montgomery partyhouse in Beverly Hills, where the media personality was joined by The Ringer’s Bill Simmons and Kevin Clark, NFL Network’s Kyle Brandt and Peter Schrager, Village Roadshow’s Steve Mosko, FS1’s Joy Taylor, Alex Curry and Clay Travis, WME head of sports Josh Pyatt, Silver Tribe Media CEO Michael Klein, WWE President and Cowherd’s former agent Nick Khan and musician Akon.
The 3rd Annual Sports Power Brunch
The Tuesday event honored Vanessa Bryant (inaugural Be Your Own Champion Award), Los Angeles Sparks senior vp Natalie White (Trailblazer Award presented by LPS Consulting PR), EAG Sports Management CEO and founder Denise White (She-Mogul Award presented by NFL) and Fox Sports executive vp communications Terri Hines (Power of Spirit Award presented by CANTU), along with other women who have had a powerful impact on the sports industry.
Hall of Fame Party
Sunset Room Hollywood hosted Megan Thee Stallion, Normani, Keegan-Michael Key and Capture Studios CEO Matthew Gavin for a bash Saturday night at which Meek Mill, Diplo, Gunna and Vince Ash performed.
Saks Fifth Avenue and Purple Brand’s Game-Day with Gunna
Chart topper Gunna toasted a collaboration with Saks Fifth Avenue and Purple Brand at a Friday private event held at the retailer’s Beverly Hills men’s store on Wilshire Boulevard. DJ Meel and DJ Alizay took turns spinning beats while guests like Chloe Bailey perused the racks.
Babes and Baller Big Game party
Babes in Toyland kicked off its inaugural event on Thursday night at Hollywood’s Academy LA celebrate the big game by hosting NFL stars Kurt Warner, Michael Irvin and Terrell Owens with guests John Salley, Nikki Leigh, Omarosa, Taja Simpson, Cam Jordan, Art Mann, Kenny Moore, DJ Paul, Lindsey Pelas, Emily Sears and Geoff Stults, among others. There were special appearances by the Los Angeles Rams cheerleaders and Lil Jon, who took a spin on the turntables with a special DJ set. Sponsored by Pascal Mouawad and Defy-Wellness Performance Brand, the event also featured a swimwear fashion show by Slay Swimwear, a IV Hydration Station by Reset IV and a silent auction that supported Hounds & Heroes and Scholastic Sports America.
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