The Hollywood Reporter and Billboard executive vp/group publisher Lynne Segall was honored Thursday as one of four executives to join the Sales Hall of Fame at MIN’s annual Awards for Marketing & Sales Excellence. Media elite gathered to celebrate this year’s winners, recognizing outstanding achievements in moving magazine media forward, at a lively breakfast at the Yale Club in New York City hosted by Upright Citizens Brigade performer Conor Ratliff.
Other honorees joining Segall in the Sales Hall of Fame included Jack Essig, senior vp publishing director and chief revenue officer for Hearst Men’s Group at Hearst Corporation; Christine Guilfoyle, senior vp and group publisher, Shape, of the Meredith Corporation; and Howard Mittman, publisher and chief revenue officer of GQ. The inaugural inductees to the Marketing Hall of Fame included Liberta Abbondante, senior vp consumer marketing at Hearst Magazines; Bob Cohn, senior consumer marketing director at Bonnier Corporation; Michael Monroe, vp marketing and head of Re:think at The Atlantic; and Maya Draisin, associate publisher and head of marketing at Wired Media Group.
Introducing the “unofficial Mayor of Hollywood,” The Hollywood Reporter and Billboard’s co-president and chief creative officer Janice Min spoke of her “amazing partner” Segall: “One of the greatest things about Lynne is what a fan she is of content. She is the first person to send a full detailed report about what she likes and what she doesn’t like. She is the biggest news gatherer and also the best advocate for what we do.”
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Taking the stage following a video tribute that described her with one word — unstoppable — and included words from Jimmy Kimmel (in drag), Segall spoke of the recent reinventions of both brands, The Hollywood Reporter and Billboard, thanking Min, John Amato, co-president of The Hollywood Reporter and Billboard Entertainment Group, as well as her former boss, Dave Murphy formerly of the Los Angeles Times and currently CEO of Novus Media.
“I’ve been very fortunate in my career to have mentors and bosses that have seen something in me and given me the runway to do what I do, with the limitations being only my imagination. We’re all very fortunate in this room to work for brands that have spent decades building a relationship with their audience, because at the end of the day, that’s really what we’re representing,” she said. “We engage our readers in print and digital and social and video, because they really want to be attached to the content that our editors produce, and they see themselves in these brands. What we own is very precious. Our business has morphed in many ways, and we know that it’s more competitive than ever before, but there’s no limitation in the ways that we can drive revenue.”
Several other special guests on hand to distribute awards included Michael Clinton, president of marketing and publishing director at Hearst Magazines, Kim Kelleher, publisher and chief revenue officer at Wired Media Group, John Reese, vp consumer marketing at Bonnier; and Bill Mulvihill, vp sales at The Atlantic.
See a full list of honorees here.
