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Twitter’s new icon gets to the heart of the matter when it comes to users liking a post.
On Tuesday, the popular social media app rolled out a heart icon in place of the star, which was previously used to “favorite,” or save, a post.
The heart icon — also featured on Instagram and Vine — is meant for “liking” a post, in much the same way likes work on Facebook.
— Twitter (@twitter) November 3, 2015
“The heart is more expressive, enabling you to convey a range of emotions and easily connect with people,” Twitter said in a statement.
The change, while not severe pertaining to user experience, was still met a certain degree of mockery.
I think the worst part about Twitter changing favorites to likes is that it ruined #NationalSandwichDay for me. I’m not even hungry anymore.
— Jeff Dwoskin (@bigmacher) November 3, 2015
the thing about “likes” is I don’t like anything.
— Vann R. Newkirk II (@fivefifths) November 3, 2015
So @twitter changed its star icon for favorites to a heart calling them likes. I strongly condemn this ‘facebookization‘ of Twitter.
— Ali Salman Alvi (@alisalmanalvi) November 3, 2015
That feeling when Twitter changed their favorites to likes pic.twitter.com/7UvDtXfgOP
— Christian Morgan (@ChrixMorgan) November 3, 2015
Even a Twitter employee was not thrilled with the change.
I work at @twitter but even I can’t believe how we replaced a completely value-neutral term like “favorite” with something so loaded.
— Peter Seibel (@peterseibel) November 3, 2015
Seibel is a senior staff engineer at the social media company, according to his LinkedIn page.
Twitter stock plunged during in late October after the company reported continued slow user growth during the third quarter. Co-founder Jack Dorsey was named permanent CEO in early October, following the departure of Dick Costolo.
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