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Vanessa Hudgens and a troupe of can-can dancers gave it their all on Sunday’s Tony Awards telecast, performing “The Night They Invented Champagne.” But that musical number wasn’t enough to inject fresh fizz into Gigi, the Broadway production from which the song was lifted, causing producers to set Sunday, June 21, as their closing date.
Scheduled as an open-ended run, the show began previews at the Neil Simon Theatre on March 19 and officially opened April 8 to mixed reviews.
Box office has been middling throughout the engagement, grossing $635,000 in its highest week and hovering most weeks in the 60 percent capacity range. Attendance last week fell to just 48 percent, bringing the show’s total grosses to date to $5.9 million. That figure likely represents a total loss of the producing team’s investment.
Read more ‘Gigi‘: Theater Review
The closing notice marks the second show to call it quits in the immediate wake of the Tonys, a brutal period in which struggling productions invariably make a hasty retreat after failing to score wins or any significant sales boost from telecast exposure. Yesterday, producers of best musical nominee The Visit announced that their show will close next Sunday.
Based on the novel by Collette and the MGM movie musical, Gigi is a new adaptation by Heidi Thomas, featuring the classic score by Alan Jay Lerner and Frederick Loewe.
Eric Schaeffer directed the show, with a cast that includes Hudgens making her Broadway debut in the title role, alongside 2015 Tony nominee Victoria Clark, Corey Cott, Dee Hoty, Howard McGillin and Steffanie Leigh.
Lead producer Jenna Segal is planning a national tour to launch in the 2016-17 season, and the new version of the show will be made available for licensing through Tams-Witmark Music Library.
When it closes, Gigi will have played 20 previews and 86 regular performances.
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