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This is the announcement that online deal hunters have been waiting for: Amazon has revealed that Amazon Prime Day 2021 (technically two days) returns June 21 and 22, marking 48 full hours of discounts for Prime members across every category, including tech, fashion, beauty, toys, home goods, and more. It’s a two-day event that has come to rival major shopping holidays such as Black Friday and Cyber Monday, and Prime members also score early access to savings.
For those who have yet to try a virtual assistant, Amazon Prime Day is also an opportune time to get deals on Amazon devices. The company typically rolls out deep discounts on its Alexa-powered speakers, e-readers, and other home and auto electronics, including the latest versions of the Echo Dot, Echo Show, Fire TV, Fire tablet, Kindle, and others.
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And on June 17, Amazon Music is dropping the Prime Day Show, a three-day exclusive event featuring performances by Billie Eilish, H.E.R., Kid Cudi, and more Grammy-winning artists. The visuals-heavy show will be available to Prime members on Prime Video.
How to Shop Amazon Prime Day
In order to take advantage of major markdowns, you’ll need to make sure you have a Prime membership. The e-commerce giant currently has a 30-day free trial for new members, so it’s a good idea to sign up ahead of time. Savvy shoppers will also want to sign up for notifications in order to get access to personalized deals as early as possible.
On June 10, Amazon announced early deals for Prime members, including 40 percent off select smart home devices, and 15 percent or more off select LG and Sony televisions plus 10 percent back when you use your Amazon Prime credit card.
You can also enjoy an additional $10 off when you install Amazon Assistant on your web browser. The free browser extension is available for Google Chrome, Microsoft Edge, Mozilla Firefox, Opera, and Android smartphones. The app allows shoppers to compare deals, update and manage wish lists, see personalized recommendations, and more. Once installed, you’ll earn the $10 credit when you visit the Amazon Assistant five times within 14 days.
Another easy way to save is by making a purchase via Amazon’s smartphone app before Prime Day ends on June 22 at 11:59 p.m. PST. Eligible Prime members can get $5 off their next order of $10 or more when they use the company’s app. Shoppers can enjoy a $10 credit to use during Prime Day when they spend the same amount now through June 20 on small businesses.
Amazon Prime Day is also a great time to take advantage of the online marketplace’s other convenient offerings, such as Prime Wardrobe. The service lets shoppers try eight items (including clothing, footwear, jewelry, and accessories) for free before buying, and the seven-day try-on period and free shipping label make it easy to return unwanted pieces. The retailer recently announced that customers can save $15 when key keep $100 worth of items from their first Prime Wardrobe order, and the company will also unveil fashion deals in the weeks to come on its Instagram and TikTok accounts.
Other year-round Prime membership perks include free streaming on Amazon Music, free books on Prime Reading, access to movies and TV shows on Prime Video, and discounts on Audible books.
What Are the Best Amazon Prime Day Deals?
Ahead of the epic retail therapy event, we’ve rounded up some of the best early Amazon Prime Day deals that you can shop right now. Check out our top picks below, and bookmark this page as we’ll keep updating it as more deals are announced.
If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission.
The Best Amazon Prime Day Tech Deals
Starting June 13, Prime members can save up to 70 percent off on Amazon’s Echo devices, including Echo Auto, the second-generation models of Echo Buds and Echo Frames, and Echo Show (first generation). Check out more of the best Amazon Prime Day tech deals to shop now through June 21 below.
1. Insignia 43-Inch Smart 4K UHD TV, Fire TV Edition
2. Echo Dot Smart Speaker (4th Gen)
Starting June 13, get two Echo Dot smart speakers for $50 (regularly $45 each) when you use the code PDLUDOT.
3. Echo Smart Home Hub
Starting June 13, get two Echo smart hubs for $120 (regularly $100 each) when you use the code ECHOPRIME.
4. Echo Show 8 (1st Gen)
5. Edn SmallGarden
Smart garden brand Edn is offering 20 percent off its WiFi-enabled SmallGarden indoor planter kit, which includes seed pods for growing herbs, vegetables, and flowers.
6. Blink Outdoor Wireless Security Cameras (3-pack)
Amazon-owned Blink is knocking off $100 when you buy a three-pack of its weather-resistant HD cameras, so your final price is $150. Features include motion detection, one-minute setup, and two-year battery life.
7. Ring Spotlight Cameras and Accessories
Part of Amazon’s lineup of smart devices, Ring Spotlight home security products will be priced at up to $150 off, including the Cam Mount ($200; regularly $250) and Cam battery two-packs ($300) and three-packs ($450).
8. Echo Mickey Mouse Wall Clock
The Best Amazon Prime Day Beauty Deals
1. Covergirl
Covergirl is offering up to 30 percent off select best-sellers, including Lash Blast Volume Mascara and its vegan formula, Simply Ageless Instant Wrinkle Defying Foundation, and more.
2. Chi Hair Tools
The haircare brand is taking 20 percent off its best-selling Spin N Curl hair curlers in rose gold, ruby red, or onyx ($62+; originally $77+); G2 Iron hair tools ($54+; originally $67+), Ionic Color Illuminate Color conditioners ($10+; originally $12+ each).
3. Thrive Natural Care
The plant-based beauty brand’s line of best-selling natural skin-care products will be 20 percent off, including the Daily Defense Sunscreen Balm SPF 30 ($18, originally $22) and the recently-launched BodyShield SPF 50 ($17, originally $21).
4. Take My Face Off Reusable Makeup Removers
Enjoy 25 percent off bundle sets of the company’s reusable makeup removing cloths and mitts, including the four-piece Mittys ($24.75, originally $33), the three-piece Makeup Mittys ($28.88, originally $38.50), and the five-piece Mitty Minis ($31.88, originally $42.50).
5. Peter Thomas Roth
The clinical skin-care brand is offering 30 to 50 percent off select products, including moisturizers, serums, and cleansers from its Water Drench line; FirmX Temporary Eye Tightener and Peeling Gel; complexion pads; masks; and more.
6. Bliss
Enjoy 30 percent off all Bliss products and 50 percent off select items including the Fab Foaming 2-in-1 Cleanser & Exfoliator, Makeup Melt Jelly Cleanser, Pore Patrol Warming Scrub, Rose Gold Rescue Moisturizer, and more skin-care.
7. Fekkai
Take 25 percent off Fekkai‘s cruelty-free and sustainable haircare products, including shampoos and conditioners from the brand’s Baby Blonde, Brilliant Gloss, Full Blown Volume, Super Strength, and Technician Color lines.
More Amazon Prime Day Beauty Deals
Clairol: Save 30 percent off Clairol’s Nice’n Easy and Root Touch Up haircare products.
Fleur & Bee: Take 40 percent off all of the sustainable skin-care brand’s cleansers, vitamin C serums, moisturizers, eye creams, toners, and more with the code LVQ6Q52Y.
It Cosmetics: Save 20 percent off select bundles, including the Instant Vitality set, the Cleanse & Hydrate set, and others; and 30 percent off cult-favorite products such as the CC+ Cream, Confidence in a Cream, Your Skin But Better Foundation, and more.
Lano: Take 25 percent off the cruelty-free brand’s natural multi-purpose ointments, moisturizers, lip balms, and other skin-care products.
