Gone are the days when stars would simply slap their names on a money-making fragrance. These days, some of the best celebrity beauty brands are the result of years (decades, even) soaking up tricks from the hair and makeup pros — then translating that expertise and high-wattage stardom into best-selling skincare, cosmetics, and hair care lines.
Some in Hollywood — including Black-Ish‘s Tracee Ellis Ross and Enola Holmes actress and producer Millie Bobby Brown (who recently dropped a Converse collaboration) — team with a brand incubator to turn their vision into reality. Others, such as Hidden Figures star Taraji P. Henson, package their tried-and-true recipes into a namesake label.
What Are the Best Celebrity Beauty Brands?
Here, we’ve rounded up a handful of products from the best star-powered beauty companies that are worth adding to your makeup and hair kits. From Issa Rae’s newest off-screen endeavor and the latest launches from Jennifer Lopez, Alicia Keys, Liza Koshy, and others, see some of our top picks below.
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1. Sienna Naturals: Issa’s Wash Day Ritual
Insecure star Issa Rae is the new face and co-owner of Sienna Naturals, the vegan and clean haircare brand founded by her longtime friend, CEO Hannah Diop. Designed for scalp health and damaged hair, this four-piece kit features the actor-producer’s favorite products, including the hydrating H.A.P.I. shampoo, the moisture-boosting Plant Power treatment mask, the multi-tasking Dew Magic leave-in conditioner, and the anti-breakage Lock & Seal for protecting curls and hair cuticles.
2. JLo Beauty: That Blockbuster Wonder Cream
It was only a matter of time before Jennifer Lopez expanded beyond fragrances with a full-fledged beauty line. JLo Beauty launched in 2021 with cruelty-free and clean skincare featuring the proprietary Olive Complex, a concoction packed with extra virgin olive and fermented oils, olive leaf extract, peptides, and hyaluronic acid. It’s the hero ingredient in the brand’s That Blockbuster Wonder Cream, resulting in dewy hydration and soft skin.
3. Fenty Beauty by Rihanna: Hydrating Complexion Essentials
Multi-hyphenate Rihanna changed the game with Fenty Beauty, which offers over 50 foundation shades and a range of blemish-blurring formulas — making it one of the best celebrity beauty brands out there today. This three-piece set includes the best-selling Pro Filt’r Hydrating Primer and the buildable Hydrating Foundation, plus the Kabuki-Buff Foundation Brush 115 that delivers smooth coverage.
4. Keys Soulcare: Be Luminous Exfoliator
Alicia Keys superfans can copy the Grammy-winning artist’s makeup-less routine by way of her newly-launched wellness lifestyle brand, Keys Soulcare. Created in collaboration with drugstore stalwart E.l.f. Cosmetics and formulated by a board-certified dermatologist, the cruelty-free line is made without the over 1,600 ingredients banned by the EU Cosmetics Regulation.
This water-activated exfoliating powder turns into a creamy foam that removes dead skin cells and restores the skin. It’s concocted with antioxidant-rich Hojicha powder, mung beans, and oats that leave the skin softer and smoother, while lactic acid and alpha hydroxy acids reveal a brighter visage.
5. Honest Beauty: No Makeup Makeup Kit
Jessica Alba’s non-toxic lineup of brands includes Honest Beauty, which is cruelty-free and spans across skincare, cosmetics, and accessories for all skin types and tones. We’re fans of the label’s Extreme Length Mascara and Primer duo, and we like that this “no makeup” makeup collection includes the best-selling lash product alongside favorites such as the vitamin C-infused Clean Corrective tinted moisturizer with SPF 30, the Everything Primer, Luminizing Glow Powder, an eyebrow pencil, tinted lip balm, and blendable blush.
6. Flower Beauty: Supernova Celestial Skin Elixir
Founded by Hollywood royalty Drew Barrymore, Flower Beauty was born from the entrepreneurial star’s experience sitting in makeup chairs for nearly her entire life and her seven-year stint as co-creative director of CoverGirl. The brand’s priming and lightweight oil features antioxidants and pearlescent pigments that bring radiance and smoothness to the skin when worn underneath makeup.
7. Florence by Mills: Swimming Under the Eyes Gel Pads
Gen Z-focused vegan skincare label Florence By Mills is Stranger Things actress Millie Bobby Brown’s first foray into beauty. These charming whale-shaped under-eye gel pads contain coconut extract (which de-puffs the skin) and hyaluronic acid (which moisturizes the skin) that work together to brighten and hydrate.
8. TPH by Taraji: Master Cleanse
After concocting homemade scalp care products for years, the Golden Globe-winning actress and author bottled up her creations and launched TPH by Taraji. The haircare range includes this refreshing shampoo that contains tea tree oil and witch hazel water in order to dissolve scalp build-up and leave hair refreshed and balanced.
9. Liza Koshy x C’est Moi: The Worx Set
Actress and YouTube star Liza Koshy teamed with clean beauty label C’est Moi on One of One, a vegan range of multi-tasking skincare products that are Environmental Working Group-verified. The affordable brand’s four-piece set is comprised of a balm cleanser, a balancing mist, a shimmering hydrafluid, and an exfoliating face mask.
10. Pattern Styling Cream
Launched by Tracee Ellis Ross in 2019, Pattern was created to empower women to embrace their natural hair texture. This styling cream boasts an oil-rich, shea butter formula that offers deep moisture for curly and coily strands while keeping styles in place. It has a lightweight and sweet floral scent of neroli, patchouli and rose.
11. Haus Laboratories: Haus of Chained Ballerina Makeup Kit
Lady Gaga finally gave her Little Monsters what they wanted when she dropped her Haus Laboratories line in 2019. This trio offers a sampling of the edgy cosmetics brand’s beloved liquid eyeshadow, lip liner pencil and lip gloss, which come in a handy makeup bag. It’s available in 13 collections.
12. Henry Rose: Last Light Eau de Parfum
Michelle Pfieffer’s luxe fragrance brand is the first to score verification from the Environmental Working Group and certification by Cradle to Cradle — so you know its high-end scents are safe and free from chemicals. This smooth floral and woodsy eau de parfum has tops notes of peach and bergamot, middle notes of jasmine and white woods, and bottom notes of amber woods, musk, and patchouli.