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With A-list clients like Chrissy Teigen, Kim Kardashian, Kendall and Kylie Jenner, and Gigi and Bella Hadid, to name a few, and millions of followers on social media, it’s no wonder The New York Times dubbed Jen Atkin “the most influential hairstylist in the world.” As the founder of haircare line OUAI, she knows her way around creating beloved products.
Now she’s brought her beauty insider knowledge to e.l.f. for a makeup collaboration. The limited-edition e.l.f. xx Jen Atkin Collection just hit virtual shelves on elfcostmetics.com and ULTA.com and will launch exclusively in Ulta stores on April 18.
Atkin understands the need for multitasking on-the-go beauty products that are universally flattering and truly deliver. “As a celeb hairstylist, new mom, someone who does her makeup in the car with her fingers, and running two brands, I’m the definition of a girl on the go,” Atkin says. “I really wanted to create a collection that would fit in with my lifestyle and include essentials with formula and shades that are easy to use!”
Even better, the e.l.f. xx Jen Atkin Collection gives back. All you have to do is post a pic on Instagram with the hashtag #elfmade and Atkin and e.l.f. will donate $1 for each one to GirlsInc., a nonprofit dedicated to inspiring and empowering girls. “I felt a connection with e.l.f. Cosmetics right away as we share the same brand values that I wrote down when I first created OUAI,” Atkin says. “It’s important for both our brands to create quality effective products with a chic esthetic but also at an accessible price point. I also love how all e.l.f. products are made for every eye, lip, and face.”
Shop the limited edition e.l.f. xx Jen Atkin Collection while you can.
If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission.
1. e.l.f. xx Jen Atkin Let’s e.l.f.ing Do This Palette
True to her multitasking approach, Atkin designed an all-in-one face palette to cover all the bases. Offered in Light-Medium and Medium-Deep, the palette includes Atkin’s favorite shades in four eyeshadows, a sheer matte blush, sun kissed bronzer and shimmering highlighter.
2. e.l.f. xx Jen Atkin Hair & Brow Pomade
If anyone knows hair, it’s Atkin, so of course she had to include a brow product. The new long-wearing clear brow gel tames flyaways to keep brows in place while defining them. Its micro-brush evenly distributes the formula for a fool-proof application every time.
3. e.l.f. xx Jen Atkin Zero Effort Liner
True to its name, this cream to powder eyeliner makes it a cinch to create a variety of looks, ranging from a simple line to a full on smokey eye. The long-wear, satin formula glides right on and is easily smudgable. It comes in two shades: Jet Set Black and Brown to Earth.
4. e.l.f. xx Jen Atkin Eyes Up Here Kit
Talk about a triple threat: This kit has everything you need for a complete smokey eye look: A Hair & Brow Pomade in clear coat, Zero Effort Liner in Jet Set Black and a Dual Ended Eyebrow Brush for perfectly groomed brows.
5. e.l.f. xx Jen Atkin Mist Me?
Spritz this on before or after applying your makeup to prime and seal the deal. The lightweight facial mist also works as a pick-me-up throughout the day whenever you need a refresh. Infused with skin-loving ingredients, it contains vitamin E to nourish and soften skin as well as coconut to soothe and moisturize, which is where the yummy coconut scent comes from.
6. e.l.f. xx Jen Atkin Xxtra Lip Duo
Who doesn’t love a two-in-one? One side is a lipstick and the other is a lipliner and both formulas are super creamy, packed with pigment and leave a matte finish. Choose from three shades: Red-y to Go, Se.l.f. Made Pink, and Bring It On Brown.
7. e.l.f. xx Jen Atkin Xxtra Lip Kit
If you can’t decide between the three shades of the Xxtra Lip Duo, now you don’t have to. This Lip Kit comes with all three, so you can work any shade depending on your mood.
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