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Beauty Inside Out rounds up Hollywood beauty, fitness and wellness news, from products, pop-ups and trends to spa, salon and fitness studio openings.
The Eyebrow Perm is the New Must-Try Treatment
According to Elisa Fromson (Kris Jenner’s former personal assistant turned makeup artist and owner of the London Fromson Brow + Beauty Bar in WeHo) microblading is over. “The initial results can look phenomenal; however, over time and after touch-ups, it really is difficult to prevent once clean, crisp strokes from looking like one big, blurred brow tattoo,” she says.
Enter Fromson’s new brow perming service ($150), called the London EYEbrow Lift, which uses a natural keratin solution that is brushed onto the brows to give them the desired shape, also nourishing the hair and maximizing volume for four to six weeks. “It is the perfect service for sparse and curly brows, and comes at the fraction of the cost and risk of more permanent brow solutions,” says Fromson of the treatment, which counts client Amal Clooney as a devotee.
The Georgia Louise Spa Opens at The AllBright Club
A-List facialist Georgia Louise has garnered a fast Hollywood following, thanks to her game-changing Lift and Sculpt method in which she whips, pulls and pinches the facial muscles to create up to an inch of lift. Now fans (including Demi Moore, Jennifer Aniston and Reese Witherspoon) can experience a full menu of face and body treatments right here in L.A. at the new AllBright Club on Melrose.
Exclusive to the new outpost is the Bespoke Wellness Massage, an all-over-body aromatherapy treatment, and a Redefine Brow service. After your treatment, shop Louis’s highly curated skincare boutique, which carries her skincare line and GLOLite LED mask, Pulse+GLO Ionic device (Jennifer Lawrence is a fan) and Cryo Freeze sticks alongside her other favorite beauty products. Louise will be in town every eight weeks to administer treatments (from $200) alongside her team of trained aestheticians.
An Elevated Nail Game with Mazz Hanna
Nail artist and certified crystal healer Mazz Hanna is Hollywood’s go-to for show-stopping manicures that turn nail art into an elevated and restorative wellness experience. Hanna customizes her nail styling for clients (including Julia Roberts, Emma Roberts and Selma Blair) with carefully-selected stones intended to ground the wearer, relieve stress or promote self-love. She has spent the last few years developing an eponymous range of nail care products enhanced with essential oils and organic hemp extract, also blessed by a shaman under a full moon.
“I started out creating custom products for my clients, and they were so popular that I decided to create a full range,” she says. Among the red carpet must-haves are the smoky quartz- and CBD-infused foot spray (the antidote to a night in killer heels) and the cuticle oil with an amethyst roller ball (amethyst assists in breaking bad habits such as cuticle picking). To book a private Healing Crystal Manicure with Mazz Hanna, email email@example.com.
Get Flexible at SM Stretching Studio
Fitness trainers have long emphasized the importance of stretching, so it was just a matter of time until a boutique studio offering nothing but stretching popped up in L.A. (a city obsessed with niche workouts). Founded by competitive Russian gymnast and World Championship medalist Samira Mustafaeva, SM Stretching (which has five locations in Moscow) focuses exclusively on developing strength and flexibility. And Mustafaeva promises the clients will be able to do a full split after just 12 classes (starting at $30).
“Many stretching classes focus on recovery from injuries or pulled muscles,” says Mustafaeva, “Our classes improve range of motion and flexibility which actually prevents injuries in the first place.” Fans of the the method, which reshapes the muscles to deliver long elegant limbs, boosts metabolism, and improves blood circulation, include Gabrielle Union, Dwyane Wade and Endeavor chief marketing officer Bozoma Saint John.
High-Definition Brazilian Massage Lands in Beverly Hills
Fresh off the back of a New York Fashion Week pop-up, where Hollywood stylist Elizabeth Sulcer, supermodel Joan Smalls and fashion designer Phillip Lim prepped for a grueling week of events, Brazilian lymphatic drainage mother and daughter team Camila and Lais Perez have opened their first West Coast outpost at 8755 Colgate Avenue in Beverly Hills. “We used to come from Miami once a month, but our clients were asking for more,” says Camila of the decision. “We are planning to open in Brentwood, Santa Monica and Orange County next.”
Their method, which combines massage to move fluid out of the lymph nodes, a cellulite-blasting Bioage caffeine-infused cream (a cult product line from Brazil, ) and cupping to increase the flow of blood to the muscles and tissue, claims to instantly tone and sculpt legs and abs. Treatments start at $300; text 561-859-8253 for appointments.
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