Shop Talk: These Celeb-Loved Jewelry Brands Have All Opened New L.A. Stores

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THE M JEWELERS

Mark Shami grew up making jewelry at his father’s store in New York City’s diamond district, a location for the film Uncut Gems. After years of crafting custom items for friends, Shami founded The M Jewelers 10 years ago in New York and opened his by-appointment L.A. store last year.

He calls his brand “a go-to spot for customization and personalization,” noting the “heirloom feel” of the designs ($49 to $1,900). “I’ve restored a lot of the stuff my dad used to make and made it a little bit more modernized,” he says.

Known for its nameplate pieces, the brand — which counts Rosalía, Kylie Jenner and Halsey as customers — also offers engagement bands and rings, plus exclusive Dodgers and Yankees pieces through an MLB partnership.

“Last year,” says Shami, “we did a bunch of pieces for Euphoria,” which included the Cutout Flower Heart Letter ring with customizable initial. “They kept all the pieces, and we gifted a bunch of stuff to the cast.”

Shami adds that “we make a lot of stuff for Bella Hadid — she comes in all the time” and notes that the brand made a “diamond-bedazzled Ledger, which is like a USB necklace that holds NFTs and crypto, for Gunna to carry at the 2022 Met Ball.”

This spring, the L.A. shop will have a craftsperson on-site cutting nameplates and permanent chain jewelry on the spot, as well as photo lockets. 
The M Jewelers, 8445 Melrose Ave., West Hollywood; http://themjewelersny.com

GOLDISH

In January, designer Yafit Goldfarb opened Goldish’s first West Coast store, joining locations in NYC, Ibiza and Tulum. The spaces are designed with sculptural displays and photo art by Goldfarb’s daughter and a sound meditation area to “activate” each piece of 14-karat gold body jewelry, each of which comes with a mantra. Clients also can light a colored candle of their choosing, signifying different energies, in the boutique.

“Our jewelry sits on the skin and touches specific points [like] the heart or solar plexus to activate that chakra. Shapes are like coding based on sacred geometry: ladders, pyramids, triangles,” says Goldfarb of the angular jewelry with a bohemian vibe ($80 to $1,800). “It’s lightweight and designed to wear all the time, to sleep in and swim in. You are buying a new life tool.”

Ultimately versatile, Goldish’s wrist bracelets can be worn as necklaces and foot bracelets and masks convert to chokers or hair crowns, while belly chains do triple duty as necklaces or anklets. Some are decorated with stones such as pearls, rubies, emeralds, abalone, moonstone, turquoise or pyrite.

Erykah Badu wore Goldish’s gold-chain Joker Face Mask ($500) with pearls in December, while Paris Hilton purchased the Ladders to Bliss hand chain ($188) and Sheryl Crow wears the Disco Simplicity Body Chain ($333).
Goldish, 413 Rose Ave., Venice; (310) 795-9257, begoldish.com

MAOR

Caviar and diamond jewelry make a posh off-menu pairing at new West Hollywood restaurant Caviar Kaspia. The space housing the West Coast outpost of the beloved Paris restaurant now doubles as the headquarters of the year-old gender-fluid jewelry line Maor.

Made locally, the collection includes bracelets, necklaces, rings, hand jewelry, and earrings, plus dice and key chains ($80 to $150,000). One case holds a collection of circa 1920s to 1950s vintage watches, lighters, pill boxes and brooches from brands such as Cartier and Van Cleef & Arpels. Designer Maor Cohen says that the “beautiful craftsmanship” of that time period inspires his current work. 

Kate Hudson wore Maor’s $6,230 yellow gold Curb Chain ring with red tourmaline during her Glass Onion tour. Bailey Bass and Ismael Cruz Cordova stepped out in Maor jewelry during the 2023 awards season and Cohen has designed pieces for Chris Hemsworth (on and off-screen), Kendall Jenner and Miguel.

“All my career, my focus has been on creating an interesting layered look,” Cohen tells THR. “I describe my creations as statement jewelry but timeless, not really focusing on trend, that you can pass through the years to family members and friends. They have heritage elements.”

Cohen (who previously founded the M. Cohen label) is currently developing an exclusive capsule line for mrporter.com “with a spiritual direction, working with ancient elements and bringing them modern life,” he says. 

He also tells THR that he’s working on a red carpet-ready high jewelry collection featuring “big, glamorous pieces with colored stones” including rings, earrings, brooches, necklaces and hair accessories.
Maor, 8475 Melrose Pl., West Hollywood; (323) 782-0600, maorofficial.com

A version of this story first appeared in the Feb. 8 issue of The Hollywood Reporter magazine. Click here to subscribe.