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If you’re getting your hair colored by Negin Zand at Sally Hershberger’s West Hollywood salon , you may hear the superstar colorist recommending Botox for her celebrity clients. Wait, does the salon now do Botox injections in the back room?
Turns out Negin is using L’Oréal’s new in-salon Professionnel Fiberceutic Fiber Filling Treatment — commonly known in the biz as Botox for Hair — on all her celebrity clients.
Who in particular? “Everyone,” she says, with a sly smile. And we know her list of clients includes Jennifer Aniston, Angelina Jolie, Sheryl Crow, Sarah Jessica Parker, Kate Hudson, Reese Witherspoon, Kate Bosworth, Scarlett Johansson, Cate Blanchett, Diane Lane, Meg Ryan, Evan Rachel Wood, Jessica Biel, Jane Fonda, Megan Fox, Carey Mulligan, to name just a few.
This new L’Oréal Professionnel product finds the damage in the hair strands and smooths out the surface, hence the nickname Botox for Hair. Zand explains: “The product is really great for women with fine, dry or colored hair and hair that’s gotten damaged from blow drying and flat-ironing. It makes the hair smoother, shinier, silkier. But it can only be professionally once applied every six weeks. Like everything, there can be too much of a good thing.”
The active molecule — trademarked as Intra-Cylane — is currently only available through salons and must be applied by hair-dressers. It is washed into the hair using a shampoo, and then once the hair has been towel dried, more of the chemical is added in serum form. Inside word is that L’Oréal Professionnelwill soon launch a range of consumer Botox for Hair shampoos and conditioners to be used in between the salon treatments. The treatment costs $100 at the Hershberger salon, located at 760 North La Cienega Boulevard, West Hollywood.
This new miracle product is just in time for the 2012 awards season. We’re gonna go on record predicting a major hair trend: shiny, silky hair on the nominees and presenters at the Critics Choice, Golden Globes, Screen Actors Guild, Independent Spirit Awards and the Oscars.
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