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Cameron Diaz is one busy gal. In addition to the five movies IMDb says she currently has in pre- or postproduction, the Annie reboot’s recently named Miss Hannigan has taken a job in the fashion world as Pour La Victoire’s artistic director.
According to WWD, Cam has inked an unspecified- yet-rather-robust deal with the New York-based accessories company, known for contemporary, trend-focused shoes and handbags that range from roughly $200 to $500 at retailers including Bloomingdale’s and Shopbop.com. In addition to having a voice in the brand’s design direction and advertising campaigns, Diaz also now owns an unspecified stake in PLV Studio, the parent company of Pour La Victoire and its lower-priced line, Kelsi Dagger.
She told the fashion industry trade that the deal is a “true partnership.”
So far in her new role, the 40-year-old movie star visited the set and “provided input” for the brand’s latest Terry Richardson-shot advertising campaign. She is set to star in a social media campaign for fall and holiday, and her first collection for the brand will launch for spring.
Though the actress has no prior experience in the space (save for a 2011 endorsement deal with watchmaker Tag Heuer), she plans on adding “pockets” and other accouterment to make her products for the company both luxurious and functional.
“We want the brand to be accessible for that working girl,” she told WWD. “I work hard for my money. I want [the collection] to be sensible, whether you have a lot of money or you are scraping together pennies.”
According to the June 14 issue of The Hollywood Reporter, Diaz is the highest-paid actress in the 40-and-above age bracket, earning $42 million dollars on a first-dollar-gross deal for 2011’s Bad Teacher.
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