Renowned French fashion house Chanel has called on nine iconic women to star in nine videos in the latest campaign for its J12 timepiece, originally launched in 2000 and updated with a new caliber movement and slight redesign.
Naturally, the theme of the campaign is time, and more precisely, the personal story from each ambassador of “a second that changed their lives,” according to a press statement, as captured in a video. For Campbell, whose video is the first to debut, time is about forward movement. “Every action that I’ve committed myself to is a decisive second,” she said in a black-and-white 60-second clip.
The supermodel-entrepreneur also delved into her debut at Chanel, saying, “My first memory was being dressed up in the studio with all the camellias and being the Chanel baby of that show.”
On her most memorable second, Knightley says in her video, due to premiere in coming days: “I love to reminisce. My first memory is my mum washing clothes in the bath and the sun streaming through the window.” Now a mother herself, she calls out 7:30 p.m. as a prominent time, adding: “I’ve just managed to get my daughter to sleep.”
Having a starry campaign and following is de rigueur for the luxury French fashion house, which last month partnered with musician and designer Pharrell Williams on the collaborative Chanel-Pharrell capsule line. For the fall-winter 2019 show, hordes of stars (including Janelle Monàe, Kristen Stewart, Campbell, Schiffer and Karen Elson) arrived at Paris fashion week to see the late Karl Lagerfeld’s latest designs for the house while Penelope Cruz walked the runway.