Drew Barrymore is expanding her empire with a new lifestyle line called Dear Drew, which is now available for purchase on Amazon Fashion.
The contemporary collection offers apparel, including a multi-print floral dress ($248), deco garden-print button down blouse ($78), metallic skirt printed with Claude Monet’s famous quote, “I perhaps owe having become a painter to flowers” ($108), and Equestrian-inspired tapered pants ($128). The brand’s price range ($28-$248) is comparable to Reese Witherspoon’s Draper James line.
Intimates, jewelry, accessories and hair tools are also part of the line’s debut, with the heart shape playing a prominent role in the range (from a heart-shaped crossbody bag, $95, to the red heart that’s featured as part of the Dear Drew logo). The motif is near and dear to Barrymore, who in 2014 released a book called Find It in Everything, featuring photographs of heart-shaped objects and patterns the actress took over a 10-year period.
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Although the collection nods to New York neighborhoods, with style names such as Nolita and Soho, Dear Drew is “a love letter to women around the world,” according to a release.
“Drew’s impressive career and creative energy is an inspiration, and we’re thrilled to be able to offer our customers a collection that embodies her free-spirited style,” said Amazon fashion director Kate Dimmock.
Barrymore is proving to be quite the entrepreneur in the lifestyle space. She launched her Flower Beauty brand in 2013, which is sold exclusively at Wal-Mart stores and flowerbeauty.com. She also introduced eyewear under the Flower brand in 2015.
In addition to her fashion and beauty ventures, Barrymore most recently starred on and executive produced Netflix’s zombie comedy Santa Clarita Diet, which premiered in February and will return for a second season in 2018.
Dear Drew marks the first celebrity lifestyle label that has rolled out on e-commerce giant Amazon, which launched seven in-house brands last year as it tries to become a major competitor in the fashion retail space.
