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It’s been a year since Instagram introduced its Stories feature, and to celebrate, the photo-sharing app has released info on the most-viewed Instagram Stories among the fashion set with more than 10 million followers. Surprisingly, none of the Kardashians/Jenners cracked the top three spots.
According to Instagram, model/actress Emily Ratajkowski, who has 14.3 million followers, tops the list for having the most engagement with her stories. She is followed by The Blonde Salad’s Chiara Ferragni (with 10 million followers) and Victoria’s Secret model Candice Swanepoel (with 11.3 million followers).
“There isn’t a strategy behind my Instagram Stories activity,” says Ferragni. “This is because I have the same approach to social media of my generation. The mantra is: Sharing is caring. Never record a IG Story twice, it has to be honest and in real time. Be yourself, have fun and your followers will have fun following you.”
Fellow models Hailey Baldwin, Cara Delevingne, Adriana Lima, Miranda Kerr and Gigi Hadid also made the top 15 for having the most viewed stories in fashion. Kendall Jenner came in at No. 12.
Dior (with 16.3 million followers), Dolce & Gabbana (with 14.2 million followers) and Louis Vuitton (18.2 million) are among the fashion brands with the highest engagement.
The full list of the top 15 fashion accounts with the most engagement can be seen below.
1. Emily Ratajkowski
2. Chiara Ferragni
3. Candice Swanepoel
4. Hailey Baldwin
5. Cara Delevingne
6. Adriana Lima
7. Victoria Beckham
8. Miranda Kerr
9. Gigi Hadid
11. Dolce & Gabbana
12. Kendall Jenner
13. Gisele Bundchen
14. Louis Vuitton
15. Christian Louboutin
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