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The Los Angeles County Museum of Art has tapped Florence and the Machine to appear at its big-ticket Art + Film Gala on Oct. 27. The fundraiser, now in its second year, is co-chaired again by Leonardo DiCaprio and museum trustee Eva Chow. It’s seen as a bid by the institution to establish its own high-culture-meets-pop-culture analog to the Metropolitan Museum of Art’s successful annual Costume Institute ball in New York. The inaugural Art + Film evening, which saw 500 guests visiting the Miracle Mile institution’s campus, brought in $3 million.
This year the gala, sponsored by Gucci, will honor seminal L.A. artist Ed Ruscha and the late, renowned director Stanley Kubrick (with a special tribute by Steven Spielberg). Two on-campus exhibitions of their work will coincide with the event: Ed Ruscha: Standard (Sept. 22-Jan. 21) and Stanley Kubrick (Nov. 1-Jun. 30).
Gala host committee chair Frida Giannini, the creative director of Gucci, dressed Florence and the Machine frontwoman Florence Welch for her North American tour last summer. “Florence is an artist in every sense of the word – from her unparalleled voice, to her enchanting energy, to her individual style,” said Giannini in a statement. “When she is on stage, her presence is undeniably captivating.”
Others on the host committee include key industry figures David Geffen, Norman Lear, Terry Semel, Steve Tisch, Colleen Bell, Bob Daly, Tom Hanks, Rita Wilson, Jeffrey Katzenberg, Will Ferrell, Bob Iger and Willow Bay. Florence and the Machine is best known for its hit “Dog Days Are Over,” off of the debut 2009 album Lungs, which has sold more than three million copies worldwide. A second, widely heralded effort, Ceremonials, was released in Nov. 2011.
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