As first revealed in December, Fred Segal is opening a brand-new Los Angeles flagship location this fall.
The company has just unveiled the permanent retail partners — which range from apparel to beauty to a florist — which will occupy the 22,000 square-foot space at the corner of La Cienega and Sunset Boulevards in West Hollywood: The Highline (multi-brand menswear), Fred Segal by Maris Collective (multi-brand womenswear), Los Angeles children’s boutique EGGY, upcycling store Atelier & Repairs, natural beauty store CAP Beauty, artisan florist shop Flower Girl L.A., optical boutique Framed EWE, Replika Vintage, creative agency The Pancake Epidemic and the first West Coast CFDA retail space.
The permanent retailers will be joined by a rotating selection of pop-ups and “shop-in-shop” experiences, as well as a full-service salon and a restaurant created for the space by L.A. restaurateur Bill Chait. Event spaces will also provide a dynamic venue for entertaining.
“Fred Segal brings a collective creative viewpoint to life every day,” company president John Frierson said in a release. “People in L.A. are looking for a place to go to see what’s next. And this is what Fred Segal has always been about.”
The space will occupy the ground levels of two recently developed luxury residential buildings. Like the brand’s Melrose Avenue outpost and the former Santa Monica space (which shuttered last year), the new flagship will also be decorated with the company’s iconic ivy-covered facade.
Somebody tell Cher Horowitz.
