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Less than 36 hours before the Golden Globes, Law Roach sounded utterly relaxed as he was finalizing the details of two of Sunday night’s most high-profile women, double nominee Anya Taylor-Joy (for Emma and Netflix’s The Queen’s Gambit) — who went on to win for the latter project — and presenter Tiffany Haddish.
“At this point everything has become second nature,” the image architect, who also counts Kerry Washington and Zendaya among his considerable client list, tells The Hollywood Reporter of working with clients during the pandemic. “We know what the precautions are, and we’re trying to do as much as we can remotely, because that’s the new normal for now. It’s pretty seamless for us, and we’re approaching the Golden Globes just as we would any other red carpet.”
Roach, who has been working with Taylor-Joy since early 2020 — he dressed her in a vintage Bob Mackie gown from his personal collection for the Los Angeles premiere of Emma — knew that the actress was among the night’s most anticipated style stars. With that in mind, he worked with Christian Dior to create a custom green gown accessorized with jewelry by Tiffany & Co., a look that evokes thoughts of golden-era Hollywood glamour.
“We really wanted to do something that felt retro to pay homage to her character from The Queen’s Gambit, so you’ll see a nod to that era,” Roach explains. “I think she’s such an incredible, unique beauty and has this kind of mystical, fairytale-like thing about her. It’s hypnotic in person. And in all the work we’ve been doing together since before the pandemic, it’s clear that she’s always fearless and fun in her fashion, with a tiny bit of whimsy, so I wanted to keep all of that in mind for her Golden Globes look.”
Haddish’s gown, meanwhile, was determined between two choices that went down to the wire on Sunday afternoon. The final choice: a brown and silver strapless Alberta Ferretti gown crafted to produce a chainmail effect, paired with jewelry by Messika.
“Tiffany is just a joy — she’s authentically Tiffany, and that never changes,” Roach says. “She has lost some weight because she’s been really dedicated to working out, so her main thought was that she just wants to look and feel great. Our discussion was pretty easy: She told me, ‘I just want to feel really pretty.’”
Via their choices, both women are signaling that Hollywood has moved beyond the silk pajamas and stay-at-home style that was so prevalent during September’s Emmy Awards. “I’m working with women who really have chosen to make [the Golden Globes] a moment,” Roach says. “I also think that a lot of us, especially fans of these women, simply want some glamour. We’ve all been stuck in sweatpants and pajamas for a year, so let’s give everyone something aspirational. I know my friends are missing glamour all around the world; we’re all missing the beauty and the fantasy of what fashion is and why we watch these awards in the first place.”
For pre-show photography — during a time when stars who appear virtually on awards shows need to create their own red-carpet moments — Roach says he prefers to keep the behind-the-scenes or faux red-carpet images authentic and organic versus producing a set or backdrop. “I don’t like to plan it out too much — we have these two beautiful women, I don’t think we have to create a big production. Tiffany’s makeup artist [Ernesto Casillas] is a really skilled photographer, so he’ll take her photos,” Roach says. “I’m appreciating the way things have gone with virtual, only because you get more control over the final product. It’s not 50,000 photographers shooting from every angle. Here we get a chance to be in control in all aspects, so we send out only the best pictures. I feel lucky for that reason.”
Adds Roach, “I’m grateful that I’ve been able to work with these women and be around them for these major milestones in their careers. The thing about Hollywood is that when you work with a talent, their work elevates you as well. When an actress wins, I feel like I win as well.”
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