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What do 19th century Japanese woodblock artist Yoshu Chikanobu, Florentine painter Alessandro Allori and Post-Impressionist artist Louis Anquetin all have in common? Their works appear on the feed of Gucci’s newly unveiled Instagram account @guccibeauty, which is “guided by creative director Alessandro Michele’s vision of beauty,” according to a press release.
Making its debut Monday with a series of arty posts, the account features pieces spanning history and time, from ancient Egyptian mummy portraits such as the anonymous “Portrait of a young woman with a gilded wreath,” A.D. 120-140, to Dante Gabriel Rosetti’s 1863 painting titled “Aurelia (Fazio’s Mistress).”
Title: Aurelia (Fazio’s Mistress), 1863 Author: Dante Gabriel Rossetti Museum: Tate, London ??????????? Dante Gabriel Rossetti, a British-Italian painter, poet, and translator, made this c. 1863 portrait of a woman, held by the Tate, he could only imagine, taking his subject from the 14th-century Italian poet Fazio. In a poem, Fazio described his mistress’s “clear brows” and “white easy neck.” Rossetti used his own lover, Fanny Cornforth, as a model. Their affair lasted until Rossetti’s death in 1882; she was the subject of over 60 works. Rossetti is known for his role in co-founding the nostalgic Pre-Raphaelite Brotherhood, influenced by medieval art. Their goal was to be “direct and serious and heartfelt.” #GucciBeauty — @kchayka ©Tate, London 2018
A post shared by Gucci Beauty (@guccibeauty) on
According to the release, @guccibeauty will serve as a platform for the brand to “show new launches in the beauty arena, together with fragrances, looks from the fashion shows and special collaborations with artists and talents.” Michele, who took the reins at the brand in 2015, has yet to formally leave his mark on Gucci’s beauty division, which launched under of former creative director Frida Giannini and makeup artist Pat McGrath in 2014.
Works showcased on @guccibeauty are selected from galleries, museums and private collections around the world, from the Scone Palace in Scotland to London’s Tate. Several spots dubbed Gucci Places by the brand — locations around the world deemed inspirational by the Italian fashion house — including the Los Angeles County Museum of Art and the Chatsworth House in Derbyshire, England, are also sources for a number of paintings featured on the feed. Each piece is accompanied by an in-depth story on its background and significance, as told by art experts tapped by the brand.
This isn’t the first time that Gucci has turned to the art world to convey a message via social media. Earlier this year, the brand tapped 15 female artists from around the world including Langley Fox Hemingway and Fee Greening to interpret the Gucci Bloom Acqua Di Fiori fragrance as part of an Instagram-driven launch.
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