After showcasing Gucci’s colorful wares in Los Angeles for its fall 2015 campaign, creative director Alessandro Michele headed to Berlin for its spring 2016 ad.
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The dreamy, surreal spread, photographed by Glen Luchford, sees up-and-coming models (Peyton Knight, Elizabeth Moore and Nicole Atieno included) out and about Germany’s capital, hanging out on the rooftop, lounging around in a pink tile-covered restroom and, uh, holding a peacock (!) while skateboarding — all while wearing Michele’s quirky, colorful ‘70s designs.
Ever since Michele took the helm at the Italian luxury label in 2015, the fashion community has been obsessing over his eye-catching patterned pieces — so much so that Gucci CEO Marco Bizzarri told Business of Fashion that the designer’s first two collections wouldn’t be discounted. “The full-price sell-through is super high, so even if I put them on sale now, the impact on sales would be tiny,” said Bizzarri.
Those peacocks though? Sold separately.
