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The Hollywood Reporter has hired Ingrid Schmidt as online deputy style editor, helping to oversee the newly launched Hollywood Reporter Style, a digital vertical and weekly newsletter devoted to how Hollywood lives.
In her new role, Schmidt will report to Tom Seeley, deputy editorial director, digital media, and work closely with deputy editor Jeanie Pyun and fashion and beauty director Carol McColgin to help oversee Hollywood Reporter Style, which launched in November. The new hub on THR.com expands lifestyle coverage and replaces Pret-a-Reporter, which focused on fashion and beauty. Style is the home for marquee THR franchises like Hollywood’s Most Powerful Stylists, as well as expanded coverage of real estate, travel, events, art and collectibles, dining, home design, beauty, and automobiles, with a tagline of “How Hollywood Lives.” Schmidt will also help oversee the new weekly THR Style newsletter (sign up here), with an expanded lineup of THR Style-branded events forthcoming.
“Ingrid has been a great contributor to The Hollywood Reporter for years, and her industry insight and expertise will help grow and elevate the content on Hollywood Reporter Style,” Seeley said.
With unparalleled insider access to talent, fashion influencers, wardrobe designers, leading studio executives and more, THR‘s style team provides insight into how the entertainment industry lives, with stunning photography, insider details and first-person accounts on fashion and design, travel and dining, and weekend pursuits and wellness. The Hollywood Reporter generated 2 billion media impressions for the Stylist Issue’s dinner event in March.
“I have loved contributing to The Hollywood Reporter for the past three years and am so excited for this opportunity to work on style coverage for the digital team — particularly with the recently relaunched style vertical,” says Schmidt. “It’s an honor to work at such a renowned, award-winning magazine that’s been an entertainment industry mainstay for nearly 90 years. “
Schmidt has covered the fashion, beauty and design markets for 25 years. Since relocating from New York City to Los Angeles in 2010, she’s contributed to THR, the Los Angeles Times, Los Angeles magazine, InStyle.com and other publications.
Schmidt has also written for InStyle, the Chicago Tribune, Seventeen, People and numerous other online and print publications. She has also worked as copy director for J. Crew, editor-in-chief of Rodale Custom Publishing and as an editor at InStyle and Seventeen magazines.
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