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Gucci golden boy Jared Leto’s first campaign as the face of Gucci Guilty has landed (sadly, the infamous kelly green coat is absent).
The Suicide Squad star is seen sans clothes in previews for the official #GuiltyNotGuilty short film, which was shot under the creative direction of Alessandro Michele. (Because let’s be honest, don’t all these designers just really want to be filmmakers?) Joining the actor are two nymphlike models who, like any causal trio, enjoy sharing bubble baths and sniffing each others’ wrists while living it up in Venice.
Unfortunately, we’ll have to wait until the video debuts in full on Sept. 2 to discover the meaning behind the hair extension (or faux mustache?) floating in a cup of water, as seen in the brand’s sneak-peek trailer.
The actor and certified men’s style star, who first was named as the face of the fragrance back in December, is a perfect fit for the brand, given his affinity for color and his BFF status with Michele. Considering the Italian fashion house’s wide Hollywood fan base, perhaps another Gucci-obsessed star (we’re looking at you, Beyonce) will join Leto in the tub next time?
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