Jay Z is entering the fragrance business.
The rap mogul will launch his first men’s fragrance, “Gold Jay Z,” on Black Friday, Nov. 29. To create the scent, Jay Z collaborated with Firmenich perfumer extraordinaire Ilias Ermenidis.
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“I was impressed with Jay Z’s style and confidence and was drawn to the ease with which he carries himself and all of his success,” Ermenidis said in a statement. “He has a natural cool that people want a piece of. In developing Gold Jay Z, I wanted to capture both the vibrant ambitious part of Jay Z’s charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by Jay Z.”
Gold Jay Z’s scent is described as being “perfected through a layered blend of yellow ginger, white cardamom and grapefruit with a hint of blueberry” with a “refined infusion of violet leaf, cypress, lavender and luxurious vetiver with a thread of pink pepper.” The fragrance’s “golden amber, patchouli, teak and bourbon vanilla give a final shot of gilded sensuality.”
Gold Jay Z will be available in three sizes: 3.0 ounce ($70), 1.7 ounce ($55) and 1.0 ounce ($39) at major department stores across the U.S.
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