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Back in 2005, Jennifer Fisher, then a film and television wardrobe stylist, stumbled into the jewelry business. While working on set in Los Angeles, gaffers, producers and directors began to comment on a gold-link necklace Fisher had designed bearing a dog tag imprinted with the name of her son, Shane.
“They would stop me and say, ‘Oh my gosh, I know someone who would love this!’ ” says Fisher, who was born in San Diego and raised in Montecito. “So I started making them for the wives or significant others of the production people whom I worked with — that’s really how it started.”
Fast-forward 15 years, and the California native has opened the doors of her second Jennifer Fisher Jewelry store, a West Coast flagship in Beverly Hills, welcoming shoppers by appointment. The first boutique debuted in 2014 in New York City, where she now lives. Fans of Fisher’s designs (which run $65 to $17,200) include Tracee Ellis Ross, Taraji P. Henson, Priyanka Chopra Jonas, Jennifer Lopez and Margot Robbie, as well as Michelle Obama and Vice President Kamala Harris. A number of celebrity stylists have earrings named after them including Maeve Reilly, Jason Bolden, Erin Walsh, Kate Young and Karla Welch.
“When everyone went on Zoom, business boomed because they needed hoop earrings and a necklace to wear at their meetings — with sweatpants on the bottom. You’re not really able to express yourself via handbags and shoes on Zoom,” Fisher tells THR, adding that she’s focusing lately on relatively short brass statement necklaces that work with more casual necklines.
The Beverly Hills boutique is decorated with ottomans and Torrento marble coffee tables that Fisher designed as part of a capsule line for CB2 that also includes pillows, rugs, lamps, tabletop wares and holiday decorations. A final drop of new kitchen-focused products is due out this summer.
“People ask me, ‘When are you going to design shoes or handbags?’ and I’m like, ‘Never!’ ” adds Fisher. “I want to make food and home things. I’m not looking to become an interior decorator, but I do think there’s a lot of opportunity in other markets that have to do with living.”
As to whether she will turn her design talents to making elevated pieces for red carpets, Fisher says: “I’ve always preferred to be more of an afterparty jeweler. I love it when someone decides to take a chance and be cooler and they style up our cuffs and our earrings on the red carpet. It’s so beautiful and clean. But I prefer it when celebrities choose to go to the grocery store or pump gas in my jewelry when they’re not being styled. I want people to live in my jewelry.”
This story first appeared in the March 31 issue of The Hollywood Reporter magazine. Click here to subscribe.
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